Sports brand Puma is ready to Rise, presenting a fashionable new sneaker for women. Worn by Puma ambassador Cara Delevingne, the all new PUMA Rise blends Puma’s RS running technology with a dash of catwalk style.
The Puma Rise is made for dynamic women, who walk onwards and upwards to reach their goals. Featuring Puma’s RS technology for high rebound, the Rise creates the feeling of walking on clouds through its oh-so-comfortable construction and soft, opulent lines.
Crafted from a sheer textile upper with a mix of suede and leather overlays, the premium materials of the Puma Rise make it a true power shoe.
Iconic training looks for a new generation
The Spring Summer 2020 collection takes a fresh approach to iconic training looks within two new capsules: Club Collective and Boxfit. Both feature a mix of high-performance training essentials that fuse style and sport seamlessly and designed to support all types of movement.
The design inspiration of Club Collective is reminiscent of the London club scene of Stella McCartney’s youth, featuring a mix of training essentials designed to flow with the body through dance and other forms of movement. A soft, muted colour pallet balances with bold and playful prints, with relaxed silhouettes offering easy stylised layering over workout wardrobes.
The Woven All-In-One Jumpsuit, an ultra-lightweight fabric designed into an exaggerated silhouette making it the perfect piece for layering from the street to the gym studio;
The oversized Printed Parka is made with 100% recycled polyester and water-repellent fabric to keep athletes protected and ready embrace the elements.
The UltraBOOST 20 shoe has been updated with a new silhouette built with adidas’ most sustainable upper to date, featuring Primeblue® ocean plastic yarn. The shoe features more Boost than ever before, offering incredible energy return in every step.
Tapping into adidas’ long history in boxing, the Boxfit collection is the epitome of style and performance. This apparel supports across a range of high-impact workouts, outside of boxing.
The training Track Pants are made with an organic cotton outer layer for optimum comfort, with a flared design nodding to Stella’s signature style.
The new Boxing Shoes are ultra-light weight padded shoes with rubber outsoles that grip the floor for strong, stable footing in the ring. The product is featuring suede overlays that wrap the foot for added support during every move. The wind-resistant Adizero Shorts made with lightweight woven fabric provide optimum comfort to allow for peak running performance.
“The adidas by Stella McCartney collaboration began 15 years ago and has stayed true to delivering the best in performance wear through a fashion lens. This season celebrates my favourite classic training looks with updated design touches for the next generation,” unveiled the designer.
The collection also pays homage to the first-ever adidas by Stella Mccartney collection, with updated hero prints, silhouettes and colourways from collection’s past, “explained Stella Mccartney.
The power in embracing varied workouts.
The Spring/Summer 2020 campaign features a diverse collective of individuals from around the world each encompassing strength and creativity in different forms: Dancer and artist Najla Gillam, Ballet dancer Parker Hit Hill, and Teen martial arts champion Mona Guba.