Continually defying and redefining the expectations of her industry, Spanish race car driver Carmen Jorda hopes to empower a young generation of women to accomplish more by taking on new challenges and pushing themselves further than ever before.
A rising name in her sport, with a fast-paced and dynamic lifestyle that inspires women around the world, Carmen joins the likes of Karlie Kloss, Caroline Wozniacki and Garbiñe Muguruza in bringing to life the adidas by Stella McCartney brand ethos.
“Carmen is an inspiration to women everywhere and proof that anything is possible if you challenge yourself. It’s been ten years since we introduced the concept of stylish, technology-led sportswear, back when no one thought it was possible to combine the two. Since then, we’ve gone from strength-to-strength and Carmen epitomises that journey. We couldn’t be happier to be working with her,” commented Stella McCartney.
Carmen undergoes vigorous training in various disciplines to prepare for her career as world-renowned female racing driver. She uses a combination of weight training for her core strength and yoga for her flexibility, making her the perfect fit for adidas by Stella McCartney, which celebrates women who embrace a variety of work outs to nurture their bodies and minds.
“I am so proud to have joined the adidas by Stella McCartney family. I work in a very male-dominated industry, so I constantly have to prove I deserve to be where I am. “I love the challenges that brings me because when I do succeed, it’s so much more rewarding?”. I think it’s important to encourage women to push themselves to carve out their own paths and I look forward to doing that with adidas by Stella McCartney,” Carmen Jorda shared her excitement for the collaboration.