James Franco fronting Gucci bespoke suit campaign

From November, Gucci luxury fashion home will offer made-to-measure services for men. Bespoke tailoring will be available in 11 Gucci boutiques.  Customers will be able to customize their suits and the service will be also available for shirts and shoes. The ad campaign that promotes the new exclusive service has James Franco as the central … Read more

Gucci, which celebrates the 90th birthday, inaugurated its Museum in Florence

Italian luxury house GUCCI, which celebrates its 90th birthday this year, will officially inaugurate its Museum in Florence on September 26th. It will be located at Palazzo Mercantazzia, in Piazza della Signoria. The ceremony will be marked by a lavish event attended by celebrities such as Madonna and Jennifer Lopez. The Gucci Museum covers 1,700 … Read more

Latest luxury stores launched – Gucci, Salvatore Ferragamo, Hublot, Vera Wang

Gucci, Salvatore Ferragamo, Hublot, Vera Wang are just some of the luxury brands of the recent tour of luxury stores launched worldwide and spread with amazing rapidity. Luxury brands have enjoyed optimistic sale reports in the first part of this year, hoping to sustainable return. Pop-up stores opening during summer have become a tradition for … Read more

Fashion cars: Fiat 500 to play the model for Gucci

GUCCI celebrates its 90th birthday with a branded version of the iconic Fiat 500 model. For Gucci, Milano Fashion Week is not just about trends, models, front row and Fall-Winter 2011/2012 collection. This year Gucci marks the 90th anniversary. The Italian fashion brand welcomed the opportunity to spotlight a branded car project. At the after Milano Fashion Week show … Read more

Gucci’s teddy bear on children’s clothes, shoes and accessories

Gucci opened its very first boutique dedicated to children on the famous Via Tornabuoni street in the centre of Florence where you can discover the complete Gucci Junior line for kids aged 0 to 8: clothes, shoes and a selection of accessories including jewellery and sunglasses. . The 70 sqm boutique is decorated in white, cream and gold tones … Read more

The “Digital Intern” Promoted to CEO: Balenciaga and the Rise of Agentic Luxury

If you thought Balenciaga was already living in the future with its pixelated hoodies and metaverse runways, buckle up. The house that redefined the “ugly-chic” sneaker has just hired a new fleet of employees who don’t drink oat lattes, never sleep, and are statistically better at math than the entire accounting department combined. Balenciaga has … Read more