Gucci’s teddy bear on children’s clothes, shoes and accessories

Gucci opened its very first boutique dedicated to children on the famous Via Tornabuoni street in the centre of Florence where you can discover the complete Gucci Junior line for kids aged 0 to 8: clothes, shoes and a selection of accessories including jewellery and sunglasses. . The 70 sqm boutique is decorated in white, cream and gold tones with a Gucci teddy bear as the iconic symbol of the store. Enjoy the collection (in the photo gallery above).

Gucci has offcially launched its kids collection last summer, the event being marked with a major donation of USD 1 million to UNICEF (to UNICEF’s Schools for Africa program, which will serve to construct more schools). The success of the collection is assured not only by the notoriety of the Gucci brand but also by the Jennifer Lopez campaign and the fact that creative director Frida Giannini has confirmed the entire collection is made in Italy.

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