Salvatore Ferragamo to set up digital shop in China

Luxury Brands Move into Chinese E-Commerce Space

Salvatore Ferragamo is the latest luxury brand to move into Chinese E-Commerce following moves by other retailers such as Net-A-Porter, Yoox, Zara, Armani, and Coach. Luxury house’s sales in China grew 36% first quarter of 2012.In 2011, online retail generated about $121 billion in sales.

Ferragamo‘s online retail presence in China is possible thanks to a partnership with Chinese luxury e-tailer Xiu.com. The new luxury digital shop will offer clothing, shoes, handbags and accessories for men and women.

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China is posed to become the world’s largest online retail market by 2015. According to The Boston Consulting Group research, Chinese sales are expected to hit US $360 billion. The Chinese market has almost 200 million online shoppers.

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