All Types of Love footwear: Reebok Celebrates LGBTQ+ Community Pride.
In honor of the LGBTQ+ community and Pride Month this June, Reebok debuted its all-new “All Types of Love” collection and “Proud Notes” campaign. The campaign is highlighting activists and influencers in the LGTBQ+ community who are fighting for equality every day.
The project provides a platform for authentic, passionate individuals to share their unique stories and journeys as they are celebrated through “Proud Notes” written by loved ones.
Reebok “Proud Notes” campaign is positioned as a love letter to friends and family in the LGBTQ+ community, celebrating the many ways to love and to be loved, with messages of acceptance and appreciation. Together, the “All Types of Love” collection and “Proud Notes” campaign acknowledges the progress that has been made while offering encouraging messages for the hurdles that may come in the future.
As depicted through a heartwarming film “the Proud Notes” campaign highlights the stories of five people lighting the way for other trailblazers in the LGTBQ+ community. In the film, Twiggy, Dylan, Nali, Wazina and June, share intimate letters of support addressed to them from loved ones.
Each individual is styled in the “All Types of Love” collection, which offers a spectrum of colorways for everyone, as folks choose to express their support and Pride in different ways. Reflected across footwear icons including Classic Leather, Club C 85, Zig Kinetica, Nano X, Forever Floatride Energy, and Instapump Fury, as well as a full range of apparel and accessories, the “All Types of Love” collection enables wearers to showcase their style of Pride however they/he/she sees fit.
In support of the “Proud Notes” campaign and “All Types of Love” sneakers launch, Reebok is also donating $75K to It Gets Better Project, an LGTBQ+ outreach program that uplifts, empowers, and connects LGBTQ+ youth around the world.