#RaiseYourSpirits – an initiative to support bars and restaurants debilitated by the COVID-19



Bacardi Limited Commits $3 Million to Support the Bar and Restaurant Industry. Bacardi Also Announced it Helps Produce Hand Sanitizers With Change in Production.

Bacardi Limited, the largest privately held spirits company in the world, pledges $3 Million USD in financial aid and other support to help the people on the frontlines of bar and hospitality industry during this unimaginable time.

Bacardi says it has been devastated to watch its longtime partners and friends lose their livelihoods virtually overnight, as dining out, nightlife and entertainment grind to a halt around the world.

Bacardi group and its brands including BACARDÍ rum, MARTINI vermouth & sparkling wines, GREY GOOSE vodka, PATRÓN tequila, BOMBAY SAPPHIRE gin and DEWAR’S Blended Scotch whisky, pledge $3 Million USD in financial aid and other support to help the people on the frontlines of the bar industry during this unimaginable time. This donation is in addition to the $1 Million USD pledged by our PATRÓN tequila brand last week.

There are established non-profits that are providing aid quickly to those in our industry hard hit by this pandemic. Some of the organizations involved include Another Round, Another Rally; CORE; the James Beard Foundation; Restaurant Workers’ Community Foundation; and Tales of the Cocktail.

This is just the start. Bacardi teams are working to identify more ways the group can assist the on-trade community.

“Bacardi is a family company, and for us, business is personal. We always say that love for our brands is built in bars, and now it is our turn to show them our love,” said Mahesh Madhavan, CEO of Bacardi Limited. “We don’t have all the answers today on how best to help everywhere, but we are committed to do what we can to see our industry through this crisis. These may be the darkest of days for bars and restaurants, but I am certain that when we come out on the other side, people will emerge from isolation with a renewed zest to live life to the fullest and celebrate together with friends and family.”

The world’s largest premium rum distillery partners with Olein Refinery to combat shortage of hand sanitizers in Puerto Rico.

A shift in production by Bacardi at the world’s largest premium rum distillery is helping supply ethanol required to produce the much needed hand sanitizers that are in high demand as a result of COVID-19. The Bacardi Corporation distillery in Cataño, Puerto Rico, where more than 80% of the company’s rums are produced, has partnered with Puerto Rico based manufacturer Olein Refinery to provide raw materials that will enable the production of more than 1.7M units of 10-ounce hand sanitizer. At 70% alcohol, these products are in line with the recommendations by the World Health Organization for containing the spread of the virus.