This ‘first-of-its-kind’ scalable paper-based bottle is designed and developed to be 100% plastic-free and expected to be fully recyclable.
This bottle has the potential to be truly ground-breaking. Launch of ‘Pulpex Limited’ – a new partnership between Diageo and Pilot Lite to launch new spirits bottle made of paper.
The bottle is made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable in standard waste streams. The technology will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product.
Tackling plastic waste is possile through innovation and collaboration. The world’s first-ever 100% plastic-free paper-based spirits bottle is made entirely from sustainably sourced wood. This new sustainable bottle from Diageo, makers of Johnnie Walker, Smirnoff and Guinness, will debut with Johnnie Walker, the world’s number one Scotch Whisky, in early 2021. The new package is a a new partnership between Diageo and Pilot Lite.
To ensure that the technology can be used in every area of life, Pulpex Limited has established a partner consortium of world-leading FMCG companies in non-competing categories including Unilever, and PepsiCo, with further partners expected to be announced later in the year. The consortium partners are each expecting to launch their own branded paper bottles, based on Pulpex Limited’s design and technology, in 2021.
Pulpex Limited’s technology allows it to produce a variety of plastic-free, single mould bottles that can be used across a range of consumer goods. The packaging has been designed to contain a variety of liquid products.