Diageo, Guinness’ parent company, will create a new home for Guinness in the heart of London. ‘Guinness at Old Brewer’s Yard’ will strengthen London’s hospitality community and be a must-visit destination for thousands of visitors to enjoy.”
Diageo Announces £73 Million Guinness Microbrewery and Culture Hub to be Built in London.
Old Brewer’s Yard first brewed beer back in 1722. 300 years later, Guinness will be bringing the site back to life. The investment to create ‘Guinness at Old Brewer’s Yard’, builds on the success of the Guinness Storehouse in Dublin and the opening of Johnnie Walker Princes Street in Edinburgh in 2021. It demonstrates Diageo’s confidence in London and the UK as a go-to destination for tourists and its commitment to the hospitality sector, which employs almost 2 million people in the UK1. Guinness sales in Great Britain have grown by over 30% in the last six months and 1 in every 10 pints sold in London is now a Guinness3.
The new 50,000 sq ft venue will create up to 150 jobs for the Capital and provide a community space within the Covent Garden area. The site will also become the Southern UK hub of Diageo’s award-winning Learning for Life Bartending and Hospitality Programme. The programme has provided skills and improved the employability and livelihoods of over 5,500 people across the UK to date. The ambition is for over 100 London based students to graduate from the ‘Guinness at Old Brewer’s Yard’ programme each year, with a proportion of the employment opportunities to be ring-fenced for Learning for Life graduates.
The new site will cover locations linking Mercer Walk, Langley Street, Neal Street and Shelton Street, and will include:
- A world-leading microbrewery which will produce limited edition beers and offer guests tours with Guinness beer specialists to taste/enjoy and learn about the iconic stout, its storied history and ambitions for the future.
- Event spaces and central covered courtyard hosting events across food, drink, the arts and special cultural occasions, which will be open for use by the local community.
- Guinness store selling rare items via collaborations and partnerships bespoke to the London experience.
- Chance to try exciting new brews, some only available at ‘Guinness at Old Brewer’s Yard’.
- Rotating cuisine and events at a stunning open-fire kitchen, restaurant and 360 degrees glass rooftop space within the development.
Diageo announced that the newest home for Guinness will be carbon neutral by 2030 and accessible to all when it opens.
Key to the new site will be a community programme, details of which will be designed following a consultation period with local residents. A similar programme took place during the pandemic at the Guinness Open Gate Brewery in Baltimore, USA where they created 500 loaves of their “Brewers Bread” every week using ingredients sourced from within the brewery and donated them to the local Maryland Food Bank.
Diageo and Guinness are investing £30m in helping pubs, bars and restaurants in Great Britain recover from the pandemic through its “Raising the Bar” scheme, launched in 2020. Over 30,000 outlets across the country have benefitted from the scheme to date, through support such as hand sanitiser, PPE kits and parasols and ‘snugs’ for outside occasions.
‘Guinness at Old Brewer’s Yard’ is set to open in Autumn 2023, subject to planning permission and consultation period. Old Brewer’s Yard is owned by the Mercers’ Company.