6 Designer Reusable Face Coverings.
‘Great British Designer Face Coverings: Reusable, for People and Planet’, is a joint campaign with Bags of Ethics, to manufacture and retail internationally, sustainable and reusable non-medical face coverings to use alongside existing social distancing measures.
Designed in London by six British designers, Halpern, Julien Macdonald, Liam Hodges, Mulberry, RAEBURN and RIXO the project aims to raise £1 million with 100% of sale profits going to charity and split between NHS Charities Together Covid-19 Urgent Appeal, BFC Foundation Fashion Fund and Wings of Hope Children’s Charity.
The non-medical face coverings are manufactured at Bags of EthicsTM 100% owned partner factories and provide a reusable and sustainable option for the environment with no single-use plastic.
The non-medical face coverings will not deplete healthcare system. The product will be retailed at £15 for three reusable, washable, fabric face coverings with two protective pouches. These non-medical face coverings will be available to buy online through britishfashioncouncil.com and through partner retailers including Asos, Boots, John Lewis & Partners and Sainsbury’s (in Tu Clothing sections and at till points in selected superstores, convenience stores and online at Tu.co.uk).
Dr R Sri Ram, Chairman, Bags of Ethics: “We have always been at the forefront of supporting the public through mass behavioural changes in positive and useful ways. Since the early 2000s we helped supermarkets, and retailers reduce their single-use plastic bag consumption by 5+ billion units through sustainable and reusable bags. A new challenge arises with the Coronavirus pandemic. Our aim is to manufacture high quality reusable non-medical face coverings for the public which reduces stigma through great British design, in line with advice from our scientific community, whilst having a positive effect on both people and planet.”
Caroline Rush, Chief Executive BFC said: “Fashion is a unifying force and now, more than ever, it is essential that we collaborate and come together to support each other through difficult times. Our ambition is to contribute to the fight against COVID-19, while protecting vital PPE supplies reserved for the NHS. Through this project, we will not only celebrate British designers but also champion sustainability in a time of crisis.”
British Fashion Council also announced that following the initial £1,000,000 made available for the BFC Foundation Fashion Fund, the organisation raised an additional £500,000, allowing applications to reopen for a second round.
The BFC Foundation Fashion Fund was established in March, to support creative fashion businesses and individuals to survive the Covid-19 crisis. In May 2020, the BFC gave financial support and mentoring to 37 British designer businesses, with grants taken from the £1,000,000 emergency fund allocated to viable businesses depending on their urgency and capability to come through and thrive post crisis. A portion of funds was allocated to students, underpinning the future generation of creative talent. Visit the link to find out more https://bit.ly/3fg8Ynk
LONDON FASHION WEEK SEPTEMBER 2020 ANNOUNCES DATES
British Fashion Council (BFC) announced that London Fashion Week September 2020 will run from 5pm BST Thursday 17th to Tuesday 22nd September 2020, inviting both womenswear and menswear designers to take part in its gender- neutral showcase. The event will include both digital activations on londonfashionweek.co.uk and physical, under government social distancing guidelines. A provisional schedule will be announced later in the summer.
The digital LFW platform will continue to host exclusive multimedia content and will be available to both a consumer and trade audience, enabling collaboration and bringing together fashion, culture and technology.