In the ever-evolving landscape of beauty, YSL Beauty stands at the forefront, continuously pushing boundaries and redefining standards. With the appointment of the sensational Dua Lipa as its Global Makeup Ambassador, the iconic brand reaffirms its commitment to celebrating individuality, creativity, and unapologetic self-expression.
Dua Lipa, renowned for her electrifying energy and fearless approach to style, epitomizes modern femininity in all its boldness and allure. Since 2019, she has graced the stage as the face of the Libre franchise, captivating audiences with her magnetic presence. Now, as the newly appointed Global Makeup Ambassador, Dua embarks on a thrilling journey to redefine beauty and empower individuals to embrace their unique selves.
Dua Lipa for @YSL Beauty, photographed by @Élodie Daguin
“Fragrances and makeup are another form of self-expression, a way to explore my playfulness, my creativity, and my individuality. I am thrilled to be on this journey as part of the YSL Beauty family,” shares Dua Lipa, reflecting on her partnership with the legendary brand.
At the heart of YSL Beauty lies a commitment to celebrating diversity and embracing the power of self-love. Stephan Bezy, International General Manager of YSL Beauty, recognizes Dua Lipa’s influence as a celebration of individuality and empowerment. Her partnership with the brand symbolizes a shared vision of inclusivity and authenticity, inspiring women worldwide to embrace their unique beauty with confidence.
The launch of YSL LOVESHINE marks a pivotal moment in the world of beauty, introducing a groundbreaking lip gloss stick that has taken the internet by storm. Building upon YSL Beauty’s lip virality, the LOVESHINE franchise offers a bold expression of self-love and unapologetic attitude, empowering individuals to shine with confidence.
Dua Lipa’s first makeup campaign for YSL Beauty captures the essence of shiny couture, blending luminous natural skin with signature YSL sophistication. Shot in Morocco, where the beauty of color and light first inspired M. Saint Laurent, the campaign embodies a spirit of sensuality and sophistication against a backdrop of palm trees and chromatic reflections.
As the first wave of the YSL LOVESHINE media campaign unfolds, Dua Lipa’s captivating presence ignites a sense of excitement and anticipation. From the debut of Candy Glaze to the introduction of the YSL Loveshine Lip Oil Stick, each product reflects the brand’s commitment to innovation, luxury, and inclusivity.
@Charles Melton US Voice for @YSL Beauty MYSLF
In parallel, YSL Beauty US welcomes actor Charles Melton as the newest Voice of MYSLF, representing modern masculinity with authenticity and audacity. His captivating presence and fearless exploration of self resonate with the brand’s vision of masculinity as ever-evolving and multifaceted.
