Saks and Dior Debut “Dior’s Carousel of Dreams at Saks”.
In a historic collaboration, Saks and Dior have joined forces to unveil the enchanting “Dior’s Carousel of Dreams at Saks,” a holiday campaign that transcends tradition and elevates the art of festive celebrations to new heights. This marks the first-ever collaboration between Saks and a luxury fashion house for its annual holiday initiative, promising a unique and opulent experience for the discerning luxury audience.
A Grand Unveiling: Saks Fifth Avenue in Holiday Splendor
The festivities commenced with the launch of an exclusive World of Dior digital pop-up on Saks.com, a groundbreaking move that allows patrons to explore and acquire Dior’s masterpieces from the comfort of their homes. The iconic Saks Fifth Avenue New York flagship adorned its ten-story façade with a theatrical light show, setting the stage for a holiday season like no other. The grand unveiling event witnessed Academy Award-winning actress and Dior Ambassador Jennifer Lawrence gracing the occasion, accompanied by a mesmerizing performance from the world-renowned Martha Graham Dance Company, their costumes designed by Maria Grazia Chiuri, the Creative Director of Dior’s women’s haute couture, ready-to-wear, and accessories collections.
Marc Metrick, CEO of Saks, expressed excitement about the collaboration, stating, “This exciting collaboration is a testament to the power of the Saks Fifth Avenue brand and the strength of our partnerships with the world’s leading luxury fashion houses.” Delphine Arnault, Chairman and CEO of Christian Dior Couture, highlighted the symbolic value of the alliance, tracing its roots back over 70 years to Monsieur Dior himself, and emphasized how Dior’s participation is an ode to the magic of creation in all its forms.
The World of Dior: Online Extravaganza
A pivotal aspect of this collaboration is the World of Dior pop-up on Saks.com, a limited-time digital haven where patrons can explore and acquire Dior’s diverse range of offerings. For the first time outside Dior’s official platform, Saks.com presents a curated selection of Dior merchandise, spanning women’s and men’s ready-to-wear, shoes, leather goods, accessories, Dior Maison, Baby Dior, and La Collection Privée Christian Dior.
Exclusive Discoveries: Dior Classics Reimagined
The pop-up introduces exclusive products, breathing new life into timeless Dior classics. Iconic pieces like the Saddle and Dior Book Tote bags, and the Walk’n’Dior sneakers, are reimagined in a toile de Jouy print adorned with butterflies—a nod to the Dior cruise 2024 collection and a central visual element of Dior’s Carousel of Dreams at Saks. Men’s fashion enthusiasts can explore the recently revealed Dior Icons capsule by Kim Jones, available exclusively for pre-order on Saks.com. Additionally, a Dior Maison collection inspired by the Dior cruise 2024 collection offers exquisite holiday gifting options, including candles, trays, and decorative pillows, all exclusively available at Saks.
A Luxurious Finale: Saks’ Commitment to Sustainability
The collaborative effort extends beyond glamour, as Saks ensures sustainability in the production of the holiday spectacle. All materials used for the Dior’s Carousel of Dreams at Saks will be recyclable or post-consumer, embodying a commitment to eco-conscious luxury.