Tag: pop-up store
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Dior’s Carousel of Dreams at Saks
Saks and Dior Debut “Dior’s Carousel of Dreams at Saks”. In a historic collaboration, Saks and Dior have joined forces to unveil the enchanting “Dior’s Carousel of Dreams at Saks,” a holiday campaign that transcends tradition and elevates the art of festive celebrations to new heights. This marks the first-ever collaboration between Saks and a…
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Can Gen Z luxury customers have fun without visiting the real location? Bulgari reveals virtual world on Asia’s biggest metaverse platform
BVLGARI unveils “BVLGARI World”, a virtual world launched in collaboration with ZEPETO Italian luxury brand BVLGARI has an exclusive virtual world on ZEPETO, Asia’s biggest metaverse platform. This new virtual universe includes a pop-up store “BVLGARI SUNSET IN JEJU” and provides visitors with online and offline experiences. BVLGARI unveils “BVLGARI World”, a virtual world launched…
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Balmain X Barbie pop-up is all about having fun with fashion again
The exclusive Balmain X Barbie pop-up experience, inspired by the brand’s collaboration with the iconic pop culture figure, launches at Neiman Marcus NorthPark in Dallas. Neiman Marcus has partnered with Balmain to create a special pop-up store displaying the luxury brand’s collaboration with Barbie. The pop-up mimics the glass pavilion of the iconic Grand Palais…
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Dior’s 3D printed Eco-structure houses a unique pop-up store
Christian Dior Couture teams with WASP for unique concept store. On Dubai’s Jumeirah Beach stands a unique Dior installation composed of two circular modules. The fascinating architectural innovation houses a Dior pop-up store. These innovative spaces were crafted from natural materials –combining clay, sand and rawfibers –using an exceptional 3D printing system designed by WASP.…
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Lancôme unveils new luxurious virtual experiences
Lancôme Teams Up with v to Launch Virtual UK Pop-Up Store. With multiple global launches so far in 2021 and more planned, Lancôme is succeeding in connecting with younger consumers through the use of interactive technologies. New premium virtual experiences engage high-end customers and help luxury brands reach entirely new consumer segments. With Lancôme…
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World of Pure Beauty pop-up:The best total age-defying serum launched on the Chinese Hawaii
The Chinese market is fast expanding, and skincare has accounted for 80% of travel retail sales in this market since the beginning of the year. Parfums Christian Dior World of Pure Beauty pop-up reinvents travel retail in Hainan, China. To surmount the unprecedented crisis that hit travel retail with the Covid-19 pandemic, Parfums Christian…