LUST

Discover the world’s most coveted masterpieces. From fine horology and high jewelry to luxury beauty and bespoke fashion, we curate the artifacts of modern desire.

Best Men’s Haircut Ideas For 2017

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For the last few years, men have enjoyed a fashion renaissance. From streetwear styles to full beards to trendy modern haircuts to beauty treatments, guys have been pushing the boundaries and creating new fashion concepts. Given all this change in the men’s lifestyle industry, it makes sense that some guys have been left behind and … Read more

Kenzo is going surfing in the Arctic Ocean

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Kenzo closed Paris Men’s Fashion Week with Fall-Winter 2017 looks for both sexes. Kenzo Creative Directors Carol Lim and Humberto Leon imagined a Fall-Winter 2017 collection “for people who experience as raw an environment as it gets and hope for it to continue forever.” In reaction to climate change, the KENZO team explores an utopic metaphor: … Read more

Haider Ackermann’s debut collection for Berluti revealed new basics in men wardrobe

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Fall-Winter 2017 show: First collection by Haider Ackermann for Berluti.

Berluti Fall Winter 2017-look5

Haider Ackermann, Berluti’s new Creative Director, presented his first collection for the luxury Maison. Ackermann’s concept revolved around the passage of time and materials’ patina.

The much-awaited debut collection for Berluti by Haider Ackermann revealed new basics in a wardrobe for men. According to the luxury fashion house (a subsidiary brand of LVMH luxury group), this collection is a manifesto for clothes that develop a patina over time and are easily handed on from one generation to the next, the collection is designed as a list of key pieces. These pieces include a bomber jacket in nylon and cashmere, a soft velvet tuxedo in royal blue, a black leather aviator jacket with red lining, and leather bags …as exquisite as they are casual… The color palette for these basics is marked by contrasts.

Haider Ackermann's debut collection for Berluti FW2017

The distinctive essence of Berluti lies in the details and the amazing quality of materials, like a roll neck cashmere sweater with just two seams that fits like a second skin.

Fall Winter 2017 for Berluti is dressed in timeless camel, navy and kaki. The palette is joined by combinations of blues and powder pink hues clashing with burgundy.

Established in 1895 by Italian Alessandro Berluti of Marche, Berluti is based in Paris on rue Marbeuf. Alessandro Sartori was its artistic director for 5 years, ending his role in February 2016.

Berluti Fall Winter 2017-look9 Berluti Fall Winter 2017-look7 Berluti Fall Winter 2017-look8 Berluti Fall Winter 2017-look6 Berluti Fall Winter 2017-look4 Berluti Fall Winter 2017-look3 Berluti Fall Winter 2017-look2 Berluti Fall Winter 2017 Berluti Fall Winter 2017-

 

H. Moser & Cie is making Swiss Made great again with the Swiss Mad Watch, the cheese watch

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H. Moser & Cie’s Swiss Mad Watch was one of the must-see pieces of SIHH2017. For it’s truly a Very Rare occasion to witness a 100% Swiss Made watch…

H Moser & Cie Venturer Swiss Mad - the Swiss Mad Watch was one of the must-see pieces of SIHH2017

The Swiss Mad Watch is unique, symbolic, and irreverent, but most importantly, 100% Swiss and proud of it. With the Swiss Made label for watchmaking revised from January 1st, 2017, to require 60% of components in a watch to be of Swiss origin, H. Moser & Cie. has soundly critiqued the shortcomings of this inadequate label and stands up for true independent Swiss watchmakers. For the Schaffhausen-based Manufacture, whose creations are over 95% Swiss, this label is too lenient, providing no guarantee, creating confusion and encouraging abuses of the system. For these reasons, H. Moser & Cie. has decided to remove the Swiss Made label from all new watches created from 2017 onwards.

Created in Switzerland, by Swiss watchmakers and using Swiss materials: the Swiss Mad Watch has symbolic value, tackling Swiss Made debate head on to reveal the truth behind this label. With this unique watch, H. Moser & Cie. demonstrates the importance and urgency of returning Swiss Made to its former heights. Echoing the absurdity and the ridiculous change to the Swiss Made legislation, H. Moser & Cie.’s satirical comment on the issue highlights an alternative resource, 100% natural and entirely Swiss, one of the most precious Swiss resources that exists: cows. The case of the Swiss Mad Watch is created from real Swiss cheese as a base material, a Vacherin Mont d’Or médaille d’or, added to an innovative composite material, itr2©, then machined and polished with the H. Moser signature finishes. For the strap, Swiss cowhide was the obvious choice. The watch is finished with a red fumé dial and doubled indices at 12, 3, 6 and 9 o’clock, subtly reminiscent of the Swiss flag.

Disruptive? “Definitely,” responds Edouard Meylan, CEO of H. Moser & Cie. “Our Swiss Mad Watch sends a clear message to the Swiss watchmaking industry, the authorities and watch enthusiasts: the Swiss Made label is meaningless. Worse than this, it gives credibility to the worst abuses in our industry. Our response to this lax and insufficient label is derision. At H. Moser & Cie., we produce watches that are truly Swiss, watches that are steeped in watchmaking tradition and centuries of experience. The quality of these pieces speaks for itself and dispenses with the need for a label. We are no longer “Swiss Made”, but we are Swiss. 100% Swiss, in the case of the Swiss Mad Watch, and over 95% Swiss for all of our other models,” concludes Edouard Meylan.

H. Moser & Cie also launched a lactose-free version of the watch with white gold case, but there’s still some Marguerite there.

H Moser & Cie Venturer Swiss Mad - the Swiss Mad Watch was one of the must-see pieces of SIHH2017- H Moser & Cie Venturer Swiss Mad - the Swiss Mad Watch was one of the must-see pieces of SIHH2017-- H Moser & Cie Venturer Swiss Mad lactose-free white gold case H Moser & Cie Venturer Swiss Mad lactose-free white gold case-

 

2017 GEM Awards Winners

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Jewelers of America Announces 2017 GEM Awards Winners. Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, held their 15th annual GEM Awards in New York. The winners in the categories of Jewelry Design, Marketing & Communications, Media Excellence and Watch Excellence were revealed live to an audience of … Read more

British Vogue editor Alexandra Shulman to step down

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Having been editor-in-chief for 25 years, Shulman is moving on as publisher Condé Nast makes other managerial changes