Connoisseurs will succumb to the fluttering wings of the Jaquet Droz Loving Butterfly Automaton

A masterpiece of watchmaking craftsmanship, this automaton by Jaquet Droz Atelier de Haute Horlogerie based in La
Chaux-de-Fonds (Switzerland) is truly a piece of art come to life, presenting an allegory of love and nature.

Jaquet Droz - Loving Butterfly Automaton watch 2017

The Loving Butterfly Automaton watch tells a story with its memorable dial and ultra-creative mechanics giving the illusion to the casual observer that the butterfly and the chariot are operating under their own power. The owner can contemplate a cherub seated on an animated chariot drawn by a butterfly that flutters its wings over a black onyx dial with 18-karat red gold appliques, 18-karat gold appliques of cherub, chariot and butterfly body.

Jaquet Droz - Loving Butterfly Automaton watch

As part of the prestigious collection of Jaquet Droz automaton watches – the Bird Repeater, Charming Bird, Lady 8 Flower – the Jaquet Droz Loving Butterfly Automaton is a rare feat of technical and aesthetic prowess. A delight to the eye and reserved for true connoisseurs, each version has a limited edition of only 28 pieces and is accompanied with a certificate of authenticity signed by the craftsmen of Jaquet Droz.

This exclusive automaton mechanism, for which two patents are also pending, took three years to develop. The power reserve, maintained with three barrels manually wound using the crown, allows the butterfly to delicately flutter its wings 300 times over a period of approximately two minutes. Positioned side-on, the realistic effect of the scene is even more captivating. The hour/minute movement is equipped with an oscillating mass in 22-carat gold, featuring the pattern of the chariot’s wheel, a symbol of life.

Everything is achieved in the tiniest details. Forty hand-engraved parts in white or red gold are assembled manually with incredible meticulousness, from the small Cupid’s arms and defiant face, to the infinitely fragile legs and antennae of the butterfly. The trees, only 0.2 millimeters thick, are individually driven like the hands of a watch, bringing watchmaking expertise to art: an innovative, patent-pending technique. The fine gold volumes contrast with the dial in onyx or Polynesian black mother-of-pearl, making the magic of this timeless scene still more hypnotic.

Jaquet Droz - Loving Butterfly Automaton watch 2017 - the finest details of the unique timepiece

Jaquet Droz is presenting its iconic Grande Seconde Off-Centered model in four versions with a diameter of 39 mm

This June Jaquet Droz is presenting its iconic Grande Seconde Off-Centered model in four versions with a diameter of
39 mm.

The brand founded by Pierre Jaquet-Droz has created one of the most beautiful dials in European watchmaking. The two intersecting dials form a figure 8: a symbol of completion, balance and infinity. A lucky number for the brand known by its twin stars.

Jaquet Droz is presenting its iconic Grande Seconde Off-Centered model in four versions with a diameter of 39 mm-

 

Jaquet Droz - Loving Butterfly Automaton watch 2017 - the finest details Jaquet Droz - Loving Butterfly Automaton Jaquet Droz - Loving Butterfly Automaton watch 2017 - the finest details of the unique timepiece- Jaquet Droz - Loving Butterfly Automaton watch 2017 - the finest details- Jaquet Droz - Loving Butterfly Automaton watch 2017

 

Google puts three millennia of fashion at our fingertips: Why we wear what we wear

“We wear culture”, says Google at the launch of its new project on Google Arts & Culture. “We wear culture” brings the stories behind the clothes you wear. The aim is to discover why we wear what we wear.

More than 180 museums, fashion institutions, and other organizations from New York, London, Paris, Tokyo, São Paulo
and elsewhere came together to put three millennia of fashion at your fingertips. The human race can now browse 30,000
fashion pieces: “try searching for hats and sort them by color or shoes by time,” says Kate Lauterbach, PROGRAM
MANAGER GOOGLE ARTS & CULTURE.

The rise of the denim - Google We wear Culture Project unveiling 2017

“Are you wearing jeans today? Is there a floral tie or a black dress hanging in your wardrobe? Remember those platform
shoes from the ‘90s? These have one thing in common: They all tell a story, sometimes spanning hundreds of years of
history,” explains Lauterbach.

In 450+ exhibits, you can find stories from the ancient Silk Road to the fashion of the British punk. Or meet icons
and trendsetters like Coco Chanel, Cristóbal Balenciaga, Yves Saint Laurent or Vivienne Westwood.

“We live in a world were there’s a divide between high culture and popular culture and we believe there really is no
division,” said Amit Sood, the director of Google’s Cultural Institute, at a launch of the project at the Metropolitan
Museum in New York.

“We wear culture” is now live and online at g.co/wewearculture and through the Google Arts & Culture mobile app on iOS and Android. With this project, the world of fashion joins more than a thousand institutions of art and history that share their collections on Google Arts & Culture, letting you explore even more of our culture in one place.

Google also created virtual reality films bringing to life the stories of iconic pieces.

Find out how Chanel’s black dress made it acceptable for women to wear black on any occasion (Musée des Arts Décoratifs, Paris, France – 1925). Step on up—way up—to learn how Marilyn Monroe’s sparkling red high heels became an expression of empowerment, success and sexiness for women (Museo Salvatore Ferragamo from Florence, Italy – 1959). See designer Vivienne Westwood’s unique take on the corset, one of the most controversial garments in history (Victoria and Albert Museum, London, UK – 1990). Discover the Comme des Garçons sweater and skirt with which Rei Kawakubo brought the aesthetics and craftsmanship of Japanese design onto the global fashion stage (Kyoto Costume Institute, Kyoto, Japan – 1983).

US Vogue Cover for Christian Dior new Look Iconic platform shoe of Brazilian diva Carmen Miranda Google We wear Culture - 1937 Elsa Schiaparelli art-deco evening coat Victoria and Albert Museum Björk wearing Maiko Takeda on her Vulnicura album cover (Japan Fashion and Lifestyle Foundation

‘The past is another country we can all visit’ – that’s Charles Jeffrey’s motto

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The salt-and-pepper pound: where are all the fiftysomething models?

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World Oceans Day 2017: Biotherm creates a sun milk with the least possible impact on aquatic life

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