Excellence in Luxury Communication: Winners of the World Luxury Award 2017

Congratulations to all the Winners of the World Luxury Award 2017 This 10th annual competition granted 13 First Place Trophées for outstanding creativity, contributing to build luxury brands. 2017 World Luxury Award honor the companies and individuals responsible for creative excellence in Luxury Communication, awarding outstanding work of advertising, design and multimedia. The competition is … Read more

Moynat and Mambo reinvent the tote bag

Moynat and Mambo reinvent the tote bag exclusively for LVMH‘s 24 Sèvres and Le Bon Marché. Mambo for Moynat Since its creation in 1849, Moynat continues to expand its universe of leather goods through the finest expression of French savoir-faire. Franco-Hungarian guest artist Mambo revisits Moynat’s Quattro tote by applying his paintings, which are made up … Read more

LVMH’s 24 Sèvres platform opening its doors to fashion lovers the world over

Launch of 24 Sèvres, the new online shopping experience: The most Parisian selection by Le Bon Marché, Paris To celebrate the launch of its new website and app 24 Sèvres, an exclusive capsule collection bringing together art and fashion is a must see on the ground floor of Le Bon Marché until July 9th. Since … Read more

LVMH enters the highly competitive luxury e-commerce segment. A successful entry could shake up everything

The world’s biggest luxury goods group steps up the digital side of its business. 24 Sevres, LVMH’s multibrand website and mobile app, will go live on June 6 in more than 70 countries.   Parisian department store Le Bon Marche is the inspiration behind LVMH’s new venture into luxury e-commerce. The multi-brand e-commerce website named … Read more