L’Instant Chanel view by Patrick Demarchelier

L’Instant Chanel advertising campaign by Patrick Demarchelier.       Chanel’s iconic J12 timepiece gets a new update every year at Baselworld Watch and Jewelry Fair (Basel, Switzerland). For 2014, Chanel presented at more feminine design in the 365 version within its extraordinary three-tier stand designed by American architect Peter Marino. The name of the … Read more

Gresso Titanium Bumper

  Protective cases for iPhone 5 are resistant to bending and compression. The protection comes with a price: from $1,000 to $10,000 for extravagant phone accessories or customizations like Gresso’s Titanium Bumper case executed of a solid titanium plate with innovative opening mechanism. The polishing is performed manually and takes 4 hours. Titanium key advantages … Read more

Five Longines collections presented for Baselworld 2014

Discover the five collections that Longines is presenting for Baselworld 2014. At Baselworld 2014, Longines came with the Longines Elegant Collection, Conquest Heritage 1954-2014, Longines Equestrian Lépine, The Longines Column-Wheel Single Push-Piece Chronograph and The Longines Heritage 1935.   Since its earliest days, Longines watch manufacture (based at Saint-Imier in Switzerland since 1832) has always focused on elegance. This … Read more

The World’s First Perpetual Power Reserve by TAG Heuer Meridiist Infinite

TAG Heuer Introduces MERIDIIST INFINITE: The World’s First Perpetual Power Reserve. Extended power reserve is a major priority for horology connoisseurs as well as a quest for watchmakers. TAG Heuer stands for “Technologie d’Avant-Garde”, and the MERIDIIST INFINITE luxury phone perpetuates a great tradition that came before it. The MERIDIIST INFINITE provides perpetual stand-by time … Read more

Concord’s signature 1980 Mariner Collection re-launched

Concord Docks with the new Mariner Collection. Looking after a younger clientele seeking an alternative watch with lots of personality, Concord Swiss watch manufacturer re-launched its signature 1980’s Mariner Collection at Baselworld 2014 Watch & Jewelry Fair. Inspired by the chic and sophisticated marina lifestyle, the new Mariner Collection captures the essence of today’s casual … Read more

The timepieces of 2014 Baselworld. Swiss-Made at its very best. Exclusive new luxury watches

  The commitment to innovation and precision, combined with unbridled passion has given rise to a real city within Messe Basel in Switzerland. This year’s Baselworld is featuring the most beautiful and best watch and jewelry products of the industry. Around 100,000 visitors and over 3,500 journalists from all over the world are expected to … Read more