L’Instant Chanel advertising campaign by Patrick Demarchelier.
Chanel’s iconic J12 timepiece gets a new update every year at Baselworld Watch and Jewelry Fair (Basel, Switzerland). For 2014, Chanel presented at more feminine design in the 365 version within its extraordinary three-tier stand designed by American architect Peter Marino. The name of the watch reveals that the the accessory can be worn all day and all-year round – 365 days a year. Now in a 36,5-mm size (previously unavailable for J12), the watch size makes it ideal for the urban routine. For an extra air of softness, the French luxury house has launched also a 18k gold beige version made from high-tech ceramic paired with steel or beige gold.
Chanel’s stand hosted also an exquisite complication with a poetic touch – the newest haute horlogerie creation – the J12 Flying Tourbillon collection, the 3rd timepieces since 2012 to use a rotating symbol on the flying tourbillon calibre, which was developed exclusively for Chanel. The 2014 collection offers 4 hand-wound models, all limited editions with white gold and diamonds. These are the most expensive watches Chanel has ever made.
The French luxury brand’s watch line has also a new black and white campaign shot by famed fashion photographer Patrick Demarchelier. L’Instant Chanel campaign dedicated to Chanel Première, J12 and Mademoiselle Privé watch collections features 15 black-and-white double-page visuals styled by Carlyne Cerf de Dudzeele. The full set of campaing images will appear around mid-May. ‘L’Instant Chanel’ will be the luxury houses’s first watch campaign in more than a decade.