Emporio Armani’s first Swiss Made watches

      For the first time ever, Emporio Armani combines its design with Swiss watchmaking know-how Emporio Armani promotes its new Swiss-made watch collection which debuted at Baselworld 2014, a first for the Italian luxury brand, through a new cool video featuring a Swiss bank vault setting full of precious secret horological elements. Emporio … Read more

Objet d’art: Caran d’Ache x Lalique Limited Edition Crystal

  Baselworld 2014 saw the launch of CARAN D’ACHE Limited Edition Crystal, an encounter between CARAN D’ACHE’s creativity and French luxury brand Lalique. The famed Coutard design which René Lalique imagined in 1935 was the starting point of the luxury pen crafted from white gold, black ceramic or white ceramic.Caran d’Ache has reproduced this iconic … Read more

Graff Diamonds’ $55 million dollar Hallucination watch

The talk of this year’s Baselworld – Graff Diamonds Hallucination.     British jeweller Graff Diamonds hits unprecedented heights at Baselworld 2014 by unveiling the most valuable timepiece ever created. Set with 110 carats of rare coloured diamonds, the Hallucination watch is based on a concept developed by Laurence Graff, chairman of Graff Diamonds. Hallucinating … Read more

L’Instant Chanel view by Patrick Demarchelier

L’Instant Chanel advertising campaign by Patrick Demarchelier.       Chanel’s iconic J12 timepiece gets a new update every year at Baselworld Watch and Jewelry Fair (Basel, Switzerland). For 2014, Chanel presented at more feminine design in the 365 version within its extraordinary three-tier stand designed by American architect Peter Marino. The name of the … Read more

Gresso Titanium Bumper

  Protective cases for iPhone 5 are resistant to bending and compression. The protection comes with a price: from $1,000 to $10,000 for extravagant phone accessories or customizations like Gresso’s Titanium Bumper case executed of a solid titanium plate with innovative opening mechanism. The polishing is performed manually and takes 4 hours. Titanium key advantages … Read more

Five Longines collections presented for Baselworld 2014

Discover the five collections that Longines is presenting for Baselworld 2014. At Baselworld 2014, Longines came with the Longines Elegant Collection, Conquest Heritage 1954-2014, Longines Equestrian Lépine, The Longines Column-Wheel Single Push-Piece Chronograph and The Longines Heritage 1935.   Since its earliest days, Longines watch manufacture (based at Saint-Imier in Switzerland since 1832) has always focused on elegance. This … Read more