Gaming is a unique space for luxury brands to test and learn and trial digital innovations. Burberry’s latest B Series drop introduces the first luxury in-game NFT vinyl toy collectible.
Sharky B, Burberry’s limited-edition Burberry Blanko, and the digital accessories collection, are available only for a limited time, exclusively in the multiplayer Blankos Block Party game. Designed to boost your digital discovery, Burberry Blanko and accessories draw inspiration from the luxury label’s new-season #TBMonogram collection with a playful nod to the Burberry animal kingdom.
Burberry drop NFT Collection in Mythical Games’ Blankos Block Party
Burberry announced it is partnering with Mythical Games to launch a non-fungible token (NFT) collection in their flagship title, Blankos Block Party. Blankos Block Party is a ground-breaking, multiplayer party game featuring digital vinyl toys known as Blankos that live on a blockchain, inherently providing players with proof of verified ownership and authenticity. Burberry is the first luxury brand to feature in Blankos Block Party.
Burberry announced its partnership with Mythical Games in June 2021.
Acknowledged by Forbes Disruptive Technology Companies To Watch in 2019 and Fast Company’s World Changing Ideas 2021, Mythical is a next-gen games technology company creating a universal gaming ecosystem by leveraging blockchain technology and NFTs for tools that enable players, creators, artists, brands and game developers to become stakeholders and owners in new game economies.
At a time when customers are continuously redefining community spaces and the ways in which they connect with brands, Burberry’s collaboration with Mythical Games shows that the luxury fashion house is going beyond to forge lasting connections with its communities.
‘Pushing boundaries through experimentation sits at the heart of what we do at Burberry, and we are continually looking to connect with our communities in the spaces they love. With this exciting concept, we are able to unlock genuine value for the gaming community by encouraging players to interact with our brand in an environment that celebrates art, design and exploration. Partnering with Mythical Games feels like a natural next step, going beyond our in-house games by bringing the Burberry universe into an established environment. It has been fantastic to work so closely with Mythical Games to bring this new customer experience to life.” – Rod Manley, Burberry Chief Marketing Officer.
Adorned with Burberry’s new TB Summer Monogram and inspired by the brand’s Animal Kingdom house code, the limited- edition, limited-quantity Burberry Blanko – a shark named Sharky B – is an NFT that can be purchased, upgraded, and sold within the Blankos Block Party marketplace. As part of this collection, Burberry will launch its own branded in-game NFT accessories, including a jetpack, armbands and pool shoes, which players can apply to any Blanko they own. Sharky B can also be trained to master an array of powers, including speed and agility, ensuring both the toy’s uniqueness and rarity.
This will be the first digital item to be released as part of Burberry’s B Series, a series of limited-edition product drops available on Burberry’s channels which combine moments of inspiration and discovery. With the Blankos B Series drop, Burberry is empowering gamers to own an NFT from the new collection and actively engage with its house codes.
The limited-edition Burberry Blanko will be available for in-game purchase to all Blankos Block Party players worldwide.
“Mythical is transforming the way creators and brands engage with their audiences through blockchain and player ownership. The Burberry x Blankos collaboration is a highly anticipated first for both our companies – the first NFT collection for Burberry, and the first luxury brand in Blankos Block Party. We’re incredibly excited to bring the iconic TB monogram into the dynamic, unique world of Blankos, giving players a new way to interact with a beloved and forward-thinking brand.” – Nicole Yang, Mythical Games Vice President of Marketing.