Bulgari’s venture into the hospitality segment showcases its commitment to offering extraordinary experiences and further establishes itself as a leading lifestyle brand. With its chain of ultra-luxury hotels, Bulgari continues to set new standards in the world of luxury hospitality and delights discerning travelers with its impeccable service and exquisite design.
Bulgari Hotel Roma: A Testament to Luxury Hospitality and Heritage
Bulgari, the renowned luxury brand known for its exquisite jewelry and accessories, has ventured into the realm of hospitality with its chain of ultra-luxury hotels. The recent opening of the Bulgari Hotel Roma in the heart of Rome marks the brand’s ninth property and second in Italy after Milan. This significant expansion showcases Bulgari’s commitment to offering unparalleled experiences in the world of hospitality while celebrating its rich heritage.
Founded nearly 140 years ago in Rome by Sotirio Bulgari, the House has deep roots in the Eternal City. The location of the Bulgari Hotel Roma, at 10 Piazza Augusto Imperatore, was carefully chosen to align with the brand’s prestigious history. After a decade-long search, Bulgari found an exceptional site that perfectly embodies the essence of the Maison.
This return to its origins is a testament to the brand’s connection to Rome and the reverence it holds for its birthplace.
Architect Vittorio Ballio Morpurgo designed the 14,000-square-meter building, showcasing stunning rationalist design that pays homage to the architectural heritage of Rome.
The hotel’s prime location offers captivating views of the circular Mausoleum of Augustus, a remarkable monument from imperial Rome. Even before entering the hotel, guests are greeted by a marble statue of Emperor Augustus, a part of an exhibition featuring five restored statues in collaboration with the prestigious Torlonia collection. This display is a true reflection of Bulgari’s deep appreciation for the history and culture of Rome.
Inside the Bulgari Hotel Roma, every detail has been meticulously crafted to create an ambiance of elegance and luxury. The renowned Italian architecture and interior design firm ACPV Architects – Antonio Citterio Patricia Viel was entrusted with the interior design, drawing inspiration from ancient Rome and Augustus himself. Hand-crafted mosaics inspired by iconic Bulgari motifs adorn the spaces, complemented by famous Murano glass lights and Ginori vases from the 1930s. The fusion of Italian artisanal excellence and the building’s original features, including mosaics, frescoes, and bas-reliefs restored by Studio Polis, exudes an enchanting harmony.
Jean-Christophe Babin, Bulgari’s CEO, describes the Bulgari Hotel Roma as a “temple of luxury hospitality” that encapsulates the brand’s values of extraordinary craftsmanship and the use of precious materials. Every aspect of the hotel has been carefully curated to provide guests with an unrivaled experience that blends Italian history and contemporary comfort seamlessly. From the reception room and library to the restaurant, champagne bar, terrace, pool, and spa, each space within the hotel showcases a fusion of elegant Italian aesthetics and exceptional service.
In the world of luxury hospitality, Bulgari faces direct competition from other esteemed brands such as The Ritz-Carlton, Four Seasons, and Aman Resorts. However, Bulgari’s foray into the hospitality segment is not solely driven by the need to compete. Rather, it represents a strategic move to expand the brand’s reach and create immersive experiences that align with its core values. By offering a chain of ultra-luxury hotels, Bulgari can further establish itself as a lifestyle brand that caters to the discerning tastes and desires of its clientele.
The Bulgari Hotel collection serves as an extension of the brand’s identity, allowing guests to immerse themselves in the Bulgari universe and indulge in a lifestyle synonymous with luxury and sophistication. These hotels act as showcases for Bulgari’s craftsmanship, design ethos, and dedication to creating extraordinary experiences. The carefully selected locations and meticulous attention to detail reflect the brand’s commitment to delivering exceptional quality across all aspects of its operations.