Bvlgari secured an extraordinary location for the new Bvlgari Hotel in Rome


new Bvlgari Hotel Roma; youtube bulgari

Bvlgari Hotel Roma to feature unique features. Bvlgari’s new hotel in Rome is scheduled to open in 2022.

Standing out on the building’s façade, on top of a splendid fountain, a Latin inscription says: “This is the place where the Emperor Augustus’ soul flies through the air.”

The new 2022 Bulgari Hotel Roma is blending different references to the unique Roman heritage with the contemporary and timeless Bvlgari style. The new Roman hotel will be strategically located in the central Piazza Augusto Imperatore. This is in the very heart of the Campo Marzio neighborhood, a stone’s throw from Via del Corso and Via del Babuino, the iconic Spanish Steps and the signature Bvlgari flagship on Via Condotti.

Bvlgari CEO Jean Christophe Babin; @Bvlgari

new Bvlgari Hotel Roma; youtube bulgari

The new Bvlgari Hotel Roma will occupy a magnificent building, owned by Edizione Properties, who was assisted by CBRE Hotels for the tenant selection activity.

The building was built between 1936 and 1938 to a design by architect Vittorio Ballio Morpurgo. The rationalist building, which faces two of the most iconic Roman landmarks, the Ara Pacis and the Mausoleum of Augustus, the first Roman Imperator, which is currently under renovation, reveals a monumental, modern architecture emphasized by the use of traditional Roman materials and colors, such as ochre Travertine marble and burnt red brick.

The architectural appeal of the building is counterbalanced by Antonio Barrera’s frescos, running in the via della Frezza atrium and offering different views of the Mausoleum of Augustus, while the Southern face is decorated with a 70-square-meter mosaic by Ferruccio Ferrazzi, who offered his personal interpretation of the Roman foundation myth.


As for the other Bvlgari Hotels in the world, Italian architectural firm Antonio Citterio Patricia Viel will be in charge of both the architectural project and the interior design of the new Bvlgari Hotel Roma, which will count over 100 rooms, most of them suites, as well as the prestigious “Il Ristorante” curated by Michelin-starred chef Niko Romito and “The Bvlgari Bar,” both located on the top floor to guarantee an unparalleled view of the Eternal City. The luxury hotel will also include a range of additional facilities, including a high-end spa with an indoor swimming pool, and a state-of-the-art gym, offering Bvlgari’s exclusive Workshop training method.

“We are particularly proud to have secured such an extraordinary location for the new Bvlgari Hotel in Rome,” says Bvlgari CEO Jean-Christophe Babin. “ This Hotel, to be opened in 2022, represents a remarkable achievement for Bvlgari that will finally have its own ‘temple’ right in the city where the Company was founded and that still represents nowadays the beating heart of the brand. It will be by far Roma most luxurious hospitality experience ever”.

As unique feature, the Bvlgari Hotel Roma will also present a Reading Room containing a collection of precious volumes dedicated to the history of jewellery. Such a library will be open to the guests and to the public by appointment only.

This unique link between the new Bvlgari Hotel Roma and Emperor Augustus’ vision will be highlighted with an Interior design balancing the rigor of the stones used in Imperial Rome, concise yet powerful details, as well as rich textures contrasting with the architectural essentiality of the building.

The Bvlgari Ospitalità Italiana Necklace

In occasion of the announcement of the Bvlgari Hotel Roma project Bvlgari also created a special jewellery piece.

In keeping with the eternal magnificence of its native city, Rome, the muse inspiring each of its original and bold creations, Bvlgari presents “The Bvlgari Ospitalità Italiana Necklace”, a white gold tubogas choker enriched with 10 different precious stones, each of them carefully matched with one the luxury destination of the Bvlgari Hotels& Resorts collection. This work of arts is a one of a kind piece made to order.

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