In the ever-evolving landscape of luxury tequila, two brands have recently made waves in wildly different — yet equally compelling — ways. One chose the spotlight of the Premier League and cultural storytelling; the other quietly racked up more gold than a Roman emperor at a jewelry expo. Let’s start with the bold newcomer playing … Read more
The ultra-premium tequila segment continues to experience unprecedented growth. According to IWSR 2022 data, tequila category growth and premiumization is on the rise, with super-premium and ultra-premium offerings projected to represent 54% of tequila value share by 2026. Mayenda Is A New Luxury Sipping Tequila Was Crafted to Summon the Lost Flavors of Agave Featuring … Read more
Expert tequileros are striving to evolve flavor profiles and offerings to delight the ever-expanding palettes of discerning tequila drinkers. Tequila Don Julio, the leader in the luxury tequila category, is expanding its portfolio of luxury offerings with the introduction of Tequila Don Julio Rosado, an exquisite Reposado tequila that’s aged at least four months in … Read more
Tequila Don Julio 1942 x OJAS Artbook Shelf Speakers, inspired by the aesthetics of the iconic tall bottle. The collaboration debuted during Miami Art Week, and an extremely limited run of at-home speakers will be made available for purchase. Tequila Don Julio 1942 and OJAS have this shared background of creating these really high-end, high-energy … Read more
An Immersive Sonic Journey from Tequila Avión. The trailblazing tequila brand Tequila Avión brings a one-of-a-kind audio experience inspired by its latest release, Avión Reserva Cristalino, with the help of Iman Shumpert. Tequila Avión unveiled a new immersive audio experience that marries crystal-clear tequila and crystal-clear sound. Drawing inspiration from the global listening room phenomenon, … Read more
Tres Generaciones Tequila, created in 1973 to honor a century of the Sauza family’s commitment to their craft, has unveiled the second bottle in its Legacy Edition Series of tequilas: La Colonial Reposado. The series will introduce a new release annually, each celebrating the three generations of Sauza family members and their stories that … Read more