Jean Patou has now been reborn with a new name and a new artistic director

  Jean Patou is back. Iconic French couture house Patou to relaunch women’s ready-to-wear under the creative helm of Guillaume Henry. A visionary who lived life fast and to the fullest, the revolutionary fashion designer Jean Patou died in 1936 when he was only 48 years old. The French fashion house, which became a fashion … Read more

Joy, the famous perfume by Jean Patou, recreated in its 1932 bottle

A limited collector’s edition of the iconic Joy fragrance. Each bottle is filled by hand and sealed. The original Jean Patou’s Joy perfume bottle was recreated by the famous French couture and perfume house for a collector’s edition.This 2015 version of Joy is the “purest, richest and most concentrated” of all the variations of Patou’s … Read more

Patou Pioneers Sustainable Luxury: A Groundbreaking Partnership with Fairly Made

Setting the Standard: Patou and Fairly Made Redefine Transparency in Luxury Fashion. In a groundbreaking move towards sustainability and transparency, luxury brand Patou has become the first in its category to collaborate with green tech startup Fairly Made®. This visionary partnership marks a significant stride in the fashion industry’s quest for ethical practices, showcasing Patou’s … Read more

Laced-up Thigh-Boots and Deep Slit Skirts – An Instant hit at Patou Shopping Chronicles

Paris Fashion Week: a look back at Patou Women’s Fall/Winter 2023-2024 collection. Under the glass roof of La Samaritaine Paris, Patou artistic director Guillaume Henry presented a collection entitled “Shopping Chronicles”. Carrying chic Caddie shopping bags, bucket hats on their heads and shades perched on their noses, the silhouettes meandered with ready-to-roll fantasy. Patou laced-up … Read more

Botanist Marc Jeanson x Chaumet imagined a Végétal herbarium 

Chaumet Botanical at the Beaux-Arts de Paris is an immersive experience that recounts the beauty of plants. Nature and botanical motifs figure at the heart of Chaumet’s heritage. The exhibition fuses jewelry-making savoir-faire and art history in the exceptional setting of the Beaux-Arts de Paris, the French grande école whose primary mission is to provide … Read more

From sailor to starlet to gourmand on the go: The Patou woman is happily ever-changing

  Sailor Hats on board! Patou, Act 4 of a playful woman. Guillaume Henry invited press and guests at Patou headquarters to discover his new collection described as an alphabet of moods in every why-not. Patou presented Act 4 of the luxury fashion brand’s renaissance in the intimate setting of its atelier during Paris Fashion … Read more