In a city where boldness blooms on every corner, Yves Saint Laurent Beauty has chosen a fitting stage to unveil its latest expression of audacity: The Art of Flowers, a lavish, multi-sensorial takeover of the 50th Annual Macy’s Flower Show® at Herald Square. From April 27 to May 18, visitors are invited to lose themselves … Read more
In the ever-evolving landscape of beauty, YSL Beauty stands at the forefront, continuously pushing boundaries and redefining standards. With the appointment of the sensational Dua Lipa as its Global Makeup Ambassador, the iconic brand reaffirms its commitment to celebrating individuality, creativity, and unapologetic self-expression. Dua Lipa, renowned for her electrifying energy and fearless approach to … Read more
YSL Beauty, synonymous with timeless elegance and innovation, proudly introduces Bruna Marquezine, the Brazilian actress and model, as its newest US Makeup Ambassador. Bruna joins the esteemed ranks of Lila Moss and Lil Nas X, embodying a fresh perspective on fearless femininity and effortless sophistication in the ever-evolving landscape of luxury beauty. The appointment of … Read more
YSL Beauty launches Rewild our Earth, a major new sustainability initiative in collaboration with world-renowned NGO, Re:wild. Ambitious global program marks a new era for the leading luxury beauty brand, which has also revamped its wider sustainability platform For 2022 Earth Day, YSL Beauty has announced a global program called REWILD OUR EARTH, in partnership … Read more
YSL Beauty is educating over 100,000 young people about abusive relationships. Intimate Partner Violence (IPV) remains one of the most common forms of violence against women, with nearly 1 in 3 women globally experiencing IPV and/or sexual violence at least once in their lifetime.1 To continue to address this issue, Yves Saint Laurent Beauty … Read more
The luxury and high-end beauty industry in 2024 has taken the spotlight, driven by the products that influencers, beauty enthusiasts, and customers couldn’t stop talking about. Social media buzz and viral reviews have propelled innovative launches into the limelight, reflecting a dynamic shift in consumer preferences. Sustainability, personalization, and cutting-edge technology dominate conversations, with the … Read more