The new ‘it girl’ from YSL Beauty

YSL Beauty, synonymous with timeless elegance and innovation, proudly introduces Bruna Marquezine, the Brazilian actress and model, as its newest US Makeup Ambassador. Bruna joins the esteemed ranks of Lila Moss and Lil Nas X, embodying a fresh perspective on fearless femininity and effortless sophistication in the ever-evolving landscape of luxury beauty.

The appointment of Bruna Marquezine signifies more than just a collaboration; it represents a celebration of empowerment and individuality. With her characteristic style and unwavering advocacy, Bruna exemplifies the values that YSL Beauty holds dear, inspiring individuals worldwide to embrace their unique beauty with confidence and authenticity.

@YSL Beauty

Emilie Poisson, General Manager of YSL Beauty US, emphasizes the brand’s commitment to empowerment through creative expression: “YSL Beauty celebrates a limitless mindset that encourages empowerment through the creative expression of makeup. We’re excited to welcome Bruna Marquezine who epitomizes this spirit, bringing an effortless edge and unapologetic confidence to inspire everyone to embrace their own beauty.”

Bruna’s introduction to the YSL Beauty family coincides with the rise of the brand’s innovative Candy Glaze Lip Gloss Stick, a product that has captivated audiences globally with its revolutionary formula and captivating shine. In her debut campaign, shot by renowned photographer Amy Troost and styled by YSL Beauty’s Global Beauty Director, Tom Pecheux, Bruna embodies the essence of delightful indulgence, showcasing the irresistible allure of the Candy Glaze Lip Gloss Stick.

In her own words, Bruna Marquezine expresses her excitement about the partnership: “Not only have I been using YSL Beauty makeup products for years, but I share so many values with the iconic brand, including the importance of authenticity, inclusivity, and uplifting females. Together, I hope we can showcase the underlying strength that lies within beauty.”

As a multifaceted talent with over 30 film and TV credits to her name, including the groundbreaking role in the 2023 superhero movie Blue Beetle, Bruna Marquezine symbolizes a new generation of aspirational “it girls.” Her influence extends beyond the silver screen, as she advocates for environmental and charitable causes, reinforcing YSL Beauty’s commitment to inclusivity and community engagement.

The “Sweet Like Candy” campaign featuring Bruna Marquezine highlights the modern woman’s enjoyment of makeup, celebrating the fusion of addictive textures and luscious shades embodied by the Candy Glaze Lip Gloss Stick. With its innovative formula enriched with Hyaluronic acid and pomegranate extract, the Candy Glaze Lip Gloss Stick delivers unparalleled shine and hydration, redefining the standard of luxury lip care.