Brendan Mullane announced as the new Creative Director of Brioni

High-end menswear brand Brioni announced the appointment of Brendan Mullane as Creative Director, who assumes full responsibility of the creation and development of the whole Brioni product portfolio.

“I’m very glad and honoured to join such a prestigious house as Brioni, whose quintessential Italian timeless elegance has gained worldwide recognition in menswear. I’m looking forward to work with Brioni’s sartorial artisans to continue developing the brand while staying true to its roots,” commented Brendan Mullane.

Commenting on the announcement, Brioni CEO Francesco Pesci said: “Brendan has a sharp understanding of the brand, extensive experience in menswear design and a great creative talent across several categories. He also brings with him an understanding of the spirit of Brioni in this new phase of creation. We will work closely with Brendan to take the next steps for the brand. Brioni today possesses formidable potential, which I am confident will be successfully harnessed and realized through Brendan’s vision.”

Alexis Babeau, PPR Luxury Division Managing Director, said: “We are delighted that Brendan is joining Brioni. His experience and talent will build on the brand’s success in all its product categories and take Brioni to the next level.”