Zenith for Cohiba: El Primero Chronomaster 1969 Cohiba Edition

Fulfil your wanderlust with the sleek El Primero Chronomaster Cohiba Edition.

zenith for cohiba

A true reflection of status and class, the El Primero Chronomaster Cohiba Edition timepiece by the LVMH-owned Swiss watch brand Zenith is a treat for the eyes. Zenith celebrates the 50th anniversary of the world’s most prestigious cigar brand with El Primero Chronomaster 1969 Cohiba Edition.

After celebrating The Rolling Stones March 2016 concert in Cuba with a dedicated model, the Swiss watchmaking Manufacture  is once again in the spotlight in Cuba. On May 24th, at the very heart of Havana, the watchmaking house represented by its CEO, Aldo Magada, launched the watch commemorating the 50th anniversary of Cohiba, the emblematic Habanos brand.

This El Primero ‘engine’ is a worthy heir to the world’s most precise series-made chronograph series presented by Zenith in 1969. Equipped with a silicon lever and escape-wheel, this 282-part movement driving  central hour and minute, chronograph and tachymeter functions is endowed with an over 50-hour power  reserve.

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“At Zenith we are proud and happy to be partnering with Cohiba, which is not only the best Habanos brand, but also represents the same relentless quest for product excellence that we have been pursuing for more than 150 years. The priority for both companies is to enhance the customer experience, thanks to the unique craftsmanship of our artisans. We are convinced that the limited series Zenith is offering will please connoisseurs of both worlds,” explained Aldo Magada.

“Here at Habanos, we are very pleased and excited about this collaboration. These are two legendary brands with a similar history based on exclusivity and innovation, both sharing the same vision to deliver excellence to clients. The result is a series of exceptional watches, and a real tribute to the 50th anniversary of Cohiba,” said Javier Terrés, Development VP.

Produced in a limited series of 50 in rose gold and 500 in steel, the exclusive “anniversary” El Primero
Chronomaster 1969 Cohiba Edition by Zenith is adorned in glossy chestnut reminiscent of the amber colour of the prestigious cigars. In a nod to the ultimate cigar, its Havana brown dial is spanned with vertical lines and distinctive motifs of the Cuban brand. The famous profile of aboriginal chief Taino, the manufacture’s emblem, appears alongside the Zenith and Cohiba logos. Its high- frequency mechanism is housed in an elegant 42 mm-diameter rose gold case, fitted with a fluted crown and two round push-pieces. Topped by a domed sapphire crystal, this display is punctuated by faceted, luminescent hands. The sapphire caseback, engraved with the Cohiba’s 50th anniversary logo, reveals an oscillating weight adorned with “Côtes de Genève”.

zenith El Primero Chronomaster 1969 Cohiba Edition 2luxury2

Zenith celebrates the 50th anniversary of the world’s most prestigious cigar brand

Entirely hand-made with long filler Cohiba cigars are the most exclusive Habanos cigars and the preserve of the most discerning connoisseurs. From 1966 until 1982, the brand was exclusively used as an institutional gift by the Cuban Government to foreign statesmen and diplomats. Christened Cohiba in 1966 and officially registered in 1969, the name of the brand comes from the term used by Tainos Indians to describe the rolls of tobacco leaves, which were the ancestors of cigars. Since then, the Manufacture has been established in a magnificent 1920s townhouse – “El Laguito” – located in Cubanacán district of Havana. All the leaves from which a Cohiba is made are the cream of the crop, meticulously selected from the best fields – Vegas de Primera – in the Vuelta Abajo * region (Pinar del Río* province). Part of the secret of the Cohiba lies in an additional fermentation of the Seco and Ligero leaves of its blend which takes place in wooden barrels. This very special process is reflected in a complex aroma and balanced taste, combining power and delicacy.

zenith for cohiba-2016 model