Tiffany & co opens The Blue Box Cafe for those who have always dreamed of having Breakfast at Tiffany.
Don’t you just love it? Tiffany recently opened The Blue Box Cafe, Tiffany’s first ever retail dining concept and a clever brand extension. As Reed Krakoff, chief artistic officer, Tiffany & Co. says, the space is experimental and experiential – a window into the new Tiffany.
The highly anticipated renovation of the fourth floor at Fifth Avenue flagship store houses Tiffany’s new luxury Home & Accessories collection of elevated everyday objects, as well as a baby boutique, sterling silver hollow ware, a selection of vintage books curated by Assouline and a Tiffany fragrance laboratory.
“Both the café and redesign of the Home & Accessories floor reflect a modern luxury experience,” said Krakoff. Playful and unexpected touches sit harmoniously alongside elegant finishes like herringbone marble and amazonite stone, reflecting the new Home & Accessories collection’s emphasis on everyday luxury.
The iconic Tiffany Blue is infused throughout the interior floor plan and most notably at the forefront of the café’s design. The Blue Box Café serves American classics. The simple menu – which will change and evolve through the seasons – is a refined take on signature New York dishes, “reinvented to be uniquely Tiffany.”
The staircase leading to the fourth floor features a modern trio of nearly 15-foot-high light chains, created by the Paris-based design duo Ronan and Erwan Bouroullec. The dramatic light fixture is surrounded by hand-drawn ampersands, a design motif of the latest Home & Accessories collection. A portrait of Charles Lewis Tiffany (CLT) was commissioned and rendered with 8,000 painted screws, offering a contemporary take on the luxury house’s founder.