Walpole’s Brands of Tomorrow: 12 of Britain’s most innovative fledging luxury companies



Walpole, the industry body for the British luxury sector, has unveiled the participants for its annual Brands of Tomorrow programme. The initiative will nurture and guide 12 of Britain’s most innovative fledging luxury companies, and provide the skills and support needed to navigate the ongoing challenges of the global pandemic and beyond.

Now in its milestone 15th year, Walpole’s Brands of Tomorrow programme has helped develop and nurture over 120 emerging luxury brands, and has proudly seen them become leaders in their respective fields. Many of those that have participated have not only grown significantly, but also found international success – Orlebar Brown, Bremont, Nyetimber, Emilia Wickstead, Miller Harris, Astley Clarke, amongst others.

“Since its launch fifteen years ago, Walpole’s flagship development programme, Brands of Tomorrow, has been a key pillar of our work to drive the growth of the British luxury sector. So far, we’ve taken 142 early-stage, high-end brands through a tried and trusted programme of mentoring and masterclasses, immersing their founders in the support, help and advice of their fellow Walpole members and investing the time and talents of established British luxury brands into nurturing and developing the potential of new ones,” says Helen Brocklebank, CEO of Walpole.

During the programme the selected brands attend a series of practical workshops on key business development topics, and are paired with a mentor, or mentors, who are senior leadership figures from across the luxury sector. The brands are also given access to Walpole’s established membership of over 270 of Britain’s most prestigious luxury businesses and cultural institutions, as well as invitations to join Walpole and their members at networking events throughout the year.

Programme partners Mishcon de Reya and moneycorp also provide the brands with in-depth support from their own experts throughout the programme year. Learn more about the Walpole Brands of Tomorrow programme.

The Walpole Brands of Tomorrow 2022 are:


Circle of Style – Pre-owned pieces, hand-selected by your personal stylist

Circle is the world’s only styling subscription service for second-hand fashion. Bringing stylist expertise, science and technology together to create order out of a chaotic and effortful resale marketplace, as well as elevating Circlers’ style with fashion expertise. Circle believes in helping clients express their unique style, whilst being kind to the planet and their pocket. Because style doesn’t need to cost the earth.


Decree is a succinct, doctor-led skincare range created by Dr AJ Sturnham, that cuts through the cluttered, confusing skincare space. It is a range that achieves demonstrable results without necessitating an unappealing complicated, clinical product regime:


Feldspar was founded by Jeremy and Cath Brown, and in just five years has become a sought-after luxury brand stocked in best design stores worldwide. It is focused on creating eccentric objects for the everyday: ’Objects for Life’. Each is designed based on the needs of their own home in rural Devon, but driven by the goal of keeping heritage crafts and skills alive. With an elegant and simple aesthetic designed for longevity, each object Feldspar produce is made by the hands of talented craftspeople in the UK.

Lauren Dickinson Clarke

Lauren Dickinson Clarke creates scented candles and home accessories that celebrate the muses, misfits and rebels – those who have liberated culture and inspired artistic movements. Its expressive creations are for the bored of the norm, creative souls who reject the status quo. So much more than just candlemakers, Lauren Dickinson Clarke delight in telling empowering and authentic stories whilst surprising and engaging their customers at every turn. Every piece is made in England, to the highest standards of craftsmanship and imagination.

@Luxury Promise

Luxury Promise

Luxury Promise is the leading next-generation community-driven social commerce platform where people can buy, sell, exchange and repair pre-owned luxury goods within a globally inclusive community. It is fuelled by omni-channel selling and an inclusive and interactive community driven experience via live shopping. Luxury Promise provides a new and engaging way for its audience to experience the world of preloved shopping by a combination of edu-tainment and personality focused selling.

LIHA Beauty

LIHA Beauty, described by US Vogue as “bottling Africa’s best kept beauty secret”, is a heritage brand of the future. It’s range of skincare products based in Yoruba (Nigerian) tradition, encourage people to slow down and take time for self-care, whilst empowering consumers with knowledge of raw ingredients and how to make their own natural cosmetics. LIHA Beauty products are, like the founders, a mixture of natural African roots and a quintessentially British attitude.


Marion Ayonote

A designer fêted for blending fashion and feminism, Marion Ayonote’s eponymous label is instantly recognisable. Shoe aficionados love her use of striking silhouettes, decorative detailing and playful design –all wearable and whimsical in equal measure. A Cordwainers alumnae with award-winning footwear and accessories expertise, Marion Ayonote’s footwear and handbags are heirloom-worthy classics featured in some of the most important fashion magazines and are coveted by celebrities and stylish women alike.

Ocean Bottle

Ocean Bottle is on a mission to create the most sustainable and practical reusable water bottle on the planet. Every bottle sold funds the collection of 1,000 ocean-bound plastic bottles, working with collectors in coastal communities who exchange the plastic for money, healthcare, education, tech and microfinance. Ocean Bottle is dedicated to creating a long-term network of recycling infrastructure to collect plastic before it enters our ocean and making it easier for people everywhere to protect our seas. oceanbottle.co


Petit Pli

It all started when Petit Pli’s Founder and CEO Ryan gained a nephew – Viggo – in late 2016. Shortly after Viggo was born Ryan gifted him clothes. However, on arrival they were already too small. This served as a signal: childrenswear today fails to recognise the dynamic and rapidly changing bodies of Earth’s ‘Little Humans’. Ryan created a garment that would grow with his nephew, reducing water and carbon footprints. Clothes That Grow has won multiple awards, starting a sustainable childrenswear revolution.


Savin London

Encapsulating a uniquely British, elegant and yet fashion-forward aesthetic, luxury bridal and eveningwear brand Savin London was established in 2015 by entrepreneur and designer Andrey Savin. Imagine romantic hand-painted fabrics, beautiful luxurious laces, a fashion take on the bridal gown and show-stopping eveningwear -little surprise women are seeking out Savin London’s designs at its London showroom and in luxury boutiques up and down the country and internationally.


With Nothing Underneath

With Nothing Underneath was born out of the wish to create the perfect shirt. A wardrobe staple that you don’t have to think about, a piece you could throw on without thought, or anything underneath. Inspired by men’s tailoring, but adjusted for women, these button-downs had to be an affordable luxury, sustainably sourced and stand the test of time. From cotton workwear to travelling linens and evening silks WNU shirts are for women who have a great sense of style. withnothingunderneath.com



YOLKE is an independently run, London-based fashion and lifestyle brand offering new fashion, luxury sleep and homeware printed in archival prints with a contemporary twist. Run by Creative Director and Founder Ella Ringner, YOLKE creates wardrobe favourites in modern everyday silhouettes, encouraging individuality, whilst retaining relevance and quality over time. Focusing its efforts on quality over quantity, YOLKE has never wavered in its commitment to natural fibres, beautiful finishing, feminine styles and playful prints.


@feldspar studio