The Creative Academy’s Zodiac exhibition: 12 unique pieces conceived by Creative Academy students and realised by Master Ceramist Tonino Negri.
From the celestial vault to the Sala Azzurra at Palazzo Litta, to the Van Cleef & Arpels boutique, the signs of the zodiac took shape and tell timeless stories. Zodiac: twelve design objects conceived by the Creative Academy students and realised by Master Ceramist Tonino Negri.
The Zodiac project by Van Cleef & Arpels School, in collaboration with the Creative Academy and Master Ceramist Tonino Negri, is a fascinating exploration of the Western Zodiac signs and their timeless stories. While the project showcases the creative talents of the students at the Richemont International Design School, there are some soft critical aspects worth noting.
One of the most significant criticisms that could be levied against the Zodiac project is that it perpetuates the Eurocentric view of astrology, which has historically marginalized non-European cultures and their unique interpretations of celestial phenomena. While the exhibition does touch upon some non-European legends and myths, such as the Mexican Quetzal bird and the Baltic god of the wind, it remains rooted in the Western Zodiac system.
Moreover, while the project highlights the importance of the Métiers d’Art in the world of luxury design, it could also be argued that it reinforces the elitist nature of the industry. While the Master of Arts in Design and Applied Arts program at Creative Academy aims to train young design talents from around the world, the fact remains that only a select few will be able to afford the high-end jewelry and accessories crafted by the Richemont Maisons and Van Cleef & Arpels.
Lastly, while the Zodiac project is undoubtedly a visually stunning exhibition, it could be criticized for its lack of environmental and social consciousness. The focus on luxury and high-end design often comes at the expense of sustainability and ethical sourcing. While the project does not explicitly address these issues, it is imperative that the luxury industry as a whole begins to prioritize sustainability and ethical practices.
Despite these soft critical aspects, the Zodiac project remains a testament to the creativity and imagination of the students at the Creative Academy and the skill and craftsmanship of Master Ceramist Tonino Negri. The exhibition is a must-see for anyone interested in the intersection of art, design, and astrology, and provides a unique opportunity to experience the Western Zodiac signs in a new and innovative way.