Tag: Musk

In a world first, Prada introduces Candy, the luxury brand’s virtual muse

October 27, 2021October 27, 2021 by Editorial Team

A call to rethink reality with fragrances that defy expectations and embrace pure creativity. In a shocking pink overdose of luxury, Prada Candy reveals a unique facet of Prada femininity.

Prada Candy rethinks addiction with an unexpected olfactory balance.

An unexpected and joyful shake to the system. Prada Candy perfume triggers bugs of spontaneity in the software of everyday life; an iconic fragrance that opens andembraces exhilarating spaces of release. Intrinsically linked to Prada’s DNA of curiosity, avant-garde and eccentricity, Prada Candy is an invitation to open new possibilities to play and question convention.

In a shocking pink overdose of luxury, Prada Candy reveals a unique facet of Prada femininity. Overblown but always sophisticated, the scent is an addictive indulgence that is at once sensuous and refined.

In a world first, Prada’s Perfume division introduces Candy, a virtual muse as the face of a fragrance. Born from a glitch, Candy is ethereal, driven by a continuous quest to question, connect and evolve. Inspired by the native world of TikTok, a series of shorts directed by Nicolas Winding Refn and captured by photographer Valentin Herfray see a physical fragrance, Prada Candy, encounter a virtual muse, Candy. As her own reality glitches, she begins to perceive another, expanding her existence through the power of technology. Free of constraints, her curiosity grows, new creative perspectives are opened and with them, an invitation to Rethink Reality.

The Prada Candy bottle designed by Fabien Baron is a trigger of creativity, just as joyful and free-spirited as the scent contained within, as it embraces anunexpected mix of colors and finishes. A dynamic take on Prada’s signature Saffiano leather hugs the top of the bottle in a band of shocking pink while the flacon bears the refined Prada logo in sleek, gold lettering. The pump, perched on its golden neck like a futuristic black half-moon, is the striking finale.Prada Candy’s unconventional olfactory balance combines a joyful and addictive caramel accord with noble and warm benzoin resin, which brings unprecedented sophistication and elegance, to creatively fuse with a silky and enveloping cloud of white musks.

First launched in 2011, blended by master perfumer Daniela Andrier under the creative direction of Miuccia Prada, Prada Candy remains an iconic fragrance with a novel olfactory balance, an Amber gourmand combining exceptionally high-quality ingredients to rethink addiction. The Prada Candy fragrance collection comprises of four feminine fragrances which each embody free-spirited perspectives and indulgent pleasures.

The Prada Candy campaign series is realized by award-winning film director, screenwriter and producer, Nicolas Winding Refn. The lauded Danish auteur behind Drive, The Neon Demon and the Pusher trilogy lends his bold, intensely imaginative vision to Prada Candy’s alternate, re-imagined reality, creating a space where the known interacts with the new.

Bvlgari’s new Allegra fragrances can be personalized with Magnifying essences

February 10, 2021 by Editorial Team

@Bvlgari Allegra personalized fragrance collection 2021

First, choose your eau de parfum, then select an exclusive magnifying essence. Now you are ready per un viaggio nell’Italia autentica.

Allegra is the new personalized fragrance experience from Bvlgari. The candy-like bottles will bring colorful and superlative Italian emotions from the energizing energy of the Italian Riviera to the joyous celebrations of Venice.

French perfumer Jacques Cavallier created an Italian sensorial experience with its new Bvlgari Allegra fragrance collection. With five eaux de parfums and five magnifying essences, Bvlgari Allegra offers myriad combinations to create a uniquely personal scent. From the composition to the bottles inspired by colored gems, this fragrance collection is both joyful and precious.

The idea is each of the fragrances can be combined with an essence to create a truly personal scent. The five Magnifying essences have white bottles, symbolizing the purity of the ingredients: musk, bergamot, rose, patchouli and vanilla. These natural gems echo Bvlgari’s celebrated jewelry expertise.

“All roads lead to Rome, all magnificent ingredients lead to Rome, and all fragrances lead to Rome,” says Jacques Cavallier about his creations for Bvlgari. Inspired by the history and lifestyle of Italy, Bulgari master perfumer put his passion and art into crafting the five Bvlgari Allegra eaux de parfums and five Magnifying essences.

Jacques Cavallier-Belletrud is a French perfumer formerly with the Swiss fragrance and flavor company Firmenich, who currently works for Louis Vuitton of the LVMH Luxury Group. He has created or collaborated in the creation of over 80 fragrances and perfumes for fashion house brands such as Parfums Christian Dior, Parfums Givenchy, Issey Miyake, Yves Saint Laurent and Lancôme.

The multiple perfumes combinations are the fruit of superb creativity.

For the fragrances, the citrus notes of Riva Solare evoke an endless Italian Riviera holiday, while the roses of Fiori d’Amore are like kisses in the eternal city. The gourmand amaretti and orange blossom in Dolce Estasi are inspired by the attachment to family and childhood memories. The cocktail of fruity notes in Rock’n’Rome echoes a spritz aperitivo shared at sunset. And the chypre accord of Fantasia Veneta with patchouli, peach and vanilla is an invitation to extravagant Venice masked balls.

Bvlgari chose artist and model Solange Smith to embody the different facets of the new fragrance collection. From a dip in the Mediterranean in Capri to a café terrace in Rome, Solange embraces the eaux de parfums and essences in a whirlwind of joy, love and exuberance, a perfect ode to Italian dolce vita.

@Bvlgari Allegra personalized fragrance collection 2021 campaign

The glass bottles are inspired by Roman columns and the colors of precious gems, like the ruby red and purple amethyst of Fantasia Veneta.

The Bvlgari Allegra collection is made entirely in Europe and protected by packaging that uses recycled materials. The glass bottles are designed to facilitate recycling.

Bulgari also launched the BVLGARI Allegra Discovery Set for $173.00. This set contains: Rock’n’Rome 10 ml Eau de Parfum, Riva Solare 10ml Eau de Parfum, Fiori d’Amore 10ml Eau de Parfum, Fantasia Veneta 10ml Eau de Parfum and Dolce Estasi 10ml Eau de Parfum. A beautiful pouch is included for travel with your favorite essences.

@Bvlgari Allegra personalized fragrance collection 2022

Gentle Fluidity duo, one name for the two new olfactory signatures by Maison Francis Kurkdjian

February 20, 2019 by Editorial Team

“Gentle Fluidity” perfumes duo by Maison Francis Kurkdjian are two distinct scents created from the same list of ingredients. When perfumer Francis Kurkdjian overdoses some ingredients, he under doses others because fragrances, like all the things that move us, are essentially about balance and expected effects… “No more feminine or masculine. There … Read more

Thierry Mugler ‘Les Exceptions’ high-end perfume collection

October 30, 2014 by Editorial Team

The reinvention of classic perfumery. Les Exceptions collection of five new high-end fragrances. French fashion & perfume house Thierry Mugler announces their own “reinvention of classic perfumery”. Returning to the traditions of fine perfumery, noses Olivier Polge and Jean-Christophe Hérault created five new eaux de parfum called “Les Exceptions”: Chyprissime, Supra-Floral, Over the Musk, Fougère Furieuse … Read more

Central Park West by Bond No 9

February 4, 2012 by Editorial Team

Bond No. 9 made a new scent of New York. The legendary niche perfume manufacturer’s mission is to restore artistry to perfumery, and to mark every New York neighborhood with a scent of its own. Bond No. 9 introduces a new fragrance inspired by New York’s city parks. Central Park West will be available for … Read more

Talc Gourmand, Sweet Musk and Vetiver Incenso from Farmacia SS Annunziata dal 1561

January 28, 2012 by Editorial Team

Talc Gourmand, Sweet Musk and Vetiver Incenso are 3 new niche frangrances from Farmacia SS Annunziata dal 1561. All three fragrances (available as 250 ml Eau de Parfum) come with a separate, elegant and vintage-inspired pump. Farmacia SS Annunziata Talc Gourmand fragrance is reminiscent of sweet baby powder scent. Its top notes are talc, caramel … Read more