What a luxury object and sport watch can be: Bulgari Aluminium Chronograph crafted in aluminium and rubber
The new Bvlgari Aluminium watch 2020 reignites the fire lit back in 1998 by the first-generation models. More than 20 years have gone by, it has remained vibrantly alive in watchmaking memory. Flashback: in 1998, Bvlgari – a jewellery brand at the top of the pyramid of major luxury stakeholders – presented a collection made from very unexpected materials. Aluminium and rubber, in a highly graphic combination of black and white, composed the most innovative, modernist casual watch of the decade that was drawing to a close.
By incorporating unconventional materials, Bvlgari was a pioneer in reinventing the idea of luxury, propelling it into the future with signature elegance and daring. The new Bvlgari Aluminium Chronograph watch is smart and cool, immediately recognisable as part of the Bvlgari DNA while embodying sophisticated, sporty and modern expression: more than 20 years later, it remains a natural-born provocateur that stands out from current watchmaking codes.
On November 12th, the jury of the Grand Prix d’Horlogerie rewarded the Bvlgari Aluminium Chronograph watch model presented in the “Iconic” category. This distinction honours a creation reflecting the essence of the brand: disruptive, innovative, contemporary. It is the sixth prize awarded to Bvlgari by the “watchmaking Oscars“. Of the four watches presented by Bvlgari at this year’s Grand Prix d’Horlogerie de Genève, all were nominated by the Jury for the final competition.
Bvlgari continues to shift the paradigm of modern-day watchmaking with its latest Octo Finissimo Steel
Bvlgari Octo Finissimo line has always been a pioneer in the world of watches. What sets it apart — in addition to its thinness — is its ultra-performance. It is a powerhouse of technical execution, with dimensions that defy everything that existed before.
Bvlgari is hitting a big turning point for the Octo Finissimo watch collection for men. This new timepiece is testatment that discreet luxury can be versatile too. Having won more than 50 awards since 2014, Octo redefined the men’s watches landscape, and set new parameters for contemporary, urban watches.
Bulgari Octo Finissimo S Blue Dial watch is featuring the thinnest automatic movement and a water resistance of 100 meters, made possible by increasing the case just slightly to 6.4mm and adding a screw-down crown.
For Bvlgari watch division, the Octo Finissimo is driven by a passion for excellence, showing a remarkable attention to detail and unique expertise in all of its designs. Beyond that, it is also a story of performance. Bulgari Octo is known for its mechanical brilliance, and leverages the expertise of Swiss watchmaking to create new editions that are technical watchmaking masterpieces. The Octo Finissimo Automatic Satin-Polished Steel is offered with a polished lacquered blue dial.