When a $40,000 Watch Meets a €385 Price Tag: The Royal Pop Is Breaking Every Rule in Luxury

Pop Art, Pocket Watches & Pure Chaos: The AP x Swatch Drop the Watch World Didn’t See Coming @Audemars Piguet × Swatch ‘Royal PopThe much-debated Audemars Piguet × Swatch ‘Royal Pop’ — A new take on the pocket watch, and why this collaboration makes more sense than anyone wants to admit. There’s a moment in … Read more

The Graduation of the “Little Guys”: Why the LVMH Prize is a Seismic Shift for Indie Watchmaking

Tick-Tock Rebellion: Hazemann & Monnin Win Big and Prove the Future of Time is Independent In the grand, glass-shrouded halls of the Fondation Louis Vuitton in Paris, the ticking of a thousand gears just found a new rhythm. The second edition of the Louis Vuitton Watch Prize for Independent Creatives has officially crowned its new … Read more

Discreet luxury can be versatile too: Bulgari Aluminium Chronograph and Octo Finissimo S Blue Dial

    What a luxury object and sport watch can be: Bulgari Aluminium Chronograph crafted in aluminium and rubber The new Bvlgari Aluminium watch 2020 reignites the fire lit back in 1998 by the first-generation models. More than 20 years have gone by, it has remained vibrantly alive in watchmaking memory. Flashback: in 1998, Bvlgari … Read more

LVMH Watch Week 2020: The Jeweler of Time revealed the smallest tourbillon for women

  Bulgari, The Jeweler of Time, revealed the new Bulgari Serpenti Seduttori Tourbillon, Diva’s Dream Minute Repeater Malachite and Octo Finissimo Minute Repeater at at LVMH Watch Week – Dubai 2020. Combining its legendary expertise in high jewelery with Swiss watchmaking know-how, Bvlgari has earned a reputation as the “Jeweler of Time”. In the exceptional … Read more

Greubel Forsey Balancier Contemporain catches the eye with three-dimensional aspects, extensively revealing the heart of the mechanism

    In creating the Balancier Contemporain, a white gold 33-piece limited edition, Greubel Forsey, the Swiss watchmaking company specializing in complicated, high-end timepieces imagined providing a particularly compact showcase for its exclusive balance-wheel system. Creating such a moderately-sized new movement and dial imposed the challenge of maintaining well-balanced forms and pleasing proportions, along with … Read more

The American Western – a watch collection inspired by Ralph Lauren’s love of the American West

    The American Western Watch Collection – the ultimate merger of fine Swiss watchmaking and iconic Ralph Lauren style “I think the spirit of Western style has a rugged elegance and authenticity that people relate to. There’s both a sensibility and honesty that gives it an enduring appeal.” – Ralph Lauren Ralph Lauren introduces … Read more