If Cheval Blanc were a white wine, what would it be? The answer is here. Every year, through the subtle magic of blending, a new page is written in the story of Château Cheval Blanc. This year marks the release of a very special wine… Petit Cheval Blanc 2014. The product of a unique terroir … Read more
The watchmaking heritage and craft tradition of Zenith Manufacture are allied with the avant-garde spirit of TAG Heuer to establish an unprecedented educational program under LVMH luxury group’s umbrella. The LVMH Ecole d’Horlogerie watchmaking school is an apprenticeship-based training program in partnership with the LVMH Institut des Métiers d’Excellence. The first class will welcome 12 … Read more
Putting data at the center of sales and marketing decisions can improve marketing ROI by 15 to 20 percent, according to McKinsey & Company. Luxury and high-end companies can capitalize on the opportunity big data offers and gain an advantageous edge for their pop up stores or retail businesses. Identify consumer trends to tailor a … Read more
Two weeks ago the dream of Dieter Morszeck – RIMOWA President & CEO became reality. The Junkers F13 by RIMOWA took to the air! This week, Rimowa announces another milestone. Serving as the industry benchmark for German quality, Rimowa is renowned for designing lightweight and easy to use top-end luggage. The brand now becomes the … Read more
Jardin d’Acclimatation is the oldest attraction park in France and one that has been enticing generations of visitors since the second Napoleonic Empire. This week, the City of Paris renewed Jardin d’Acclimatation concession with LVMH luxury group in collaboration with Compagnie des Alpes. Opened on 6 October 1860 by Napoléon III and Empress Eugénie, the Jardin d’Acclimatation … Read more
How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more