Pirelli goes down the rabbit hole with all-black cast for 2018 calendar

Styled by new Vogue editor Edward Enninful, next year’s calendar stars Naomi Campbell, Duckie Thot and others to tell the story of Alice in Wonderland

Petit R – the new and unique immersive experience by Maison Ruinart

The first established House of champagne launches its last innovation.

Ruinart Petit R immersive champagne experience 2017-

Ruinart house, the oldest established Champagne house, exclusively producing champagne since 1729, presents “Petit R”, an immersive luxury champagne experience. Available with dinner reservations.

Maison Ruinart surprised again with its last innovation: “Petit R”. The immersive experience creates a contemporary vision of the Maison and the distinctive French art de vivre. This experience is available with dinner reservations in the reception room at Ruinart’s historic home at 4, rue des Crayères in Reims.

Ruinart, the first champagne house, founded in 1729 by Nicolas Ruinart, presents its latest innovation, dubbed “Petit R”. After an exclusive premiere at the Atelier LVMH during the 2017 edition of Viva Technology, Petit R now offers visitors a journey to the heart of the Maison’s rich history, using a process called anamorphosis.

To create this immersive experience, an animated film is projected on an equally immersive “screen” – a dinner table, set with plates, glasses and tableware. Petit R stages the rich history and heritage of the embodied by its founder, Nicolas Ruinart. Drawn by Japanese artist Kanako Kuno, the characters and places associated with Ruinart come to life before amazed guests. Ruinart Petit R Ruinart Petit R experience 2017- Ruinart Petit R experience 2017

Photographs credit: ruinart.

 

Bring them in: Moët Hennessy’s Clos19 luxury e-commerce launches in the U.S.

It’s for those who fill your time, your thoughts and your dinner table. With a resolutely contemporary approach to the art of hosting and the world of luxury champagnes, wines and spirits, Moët Hennessy’s Clos19 e-commerce platform continues to expand, launching in the United States. Already online in the UK and Germany, the shopping platform … Read more

Usain Bolt passes on his personal tips for coming out a winner: Don’t win to celebrate, celebrate to win!

Celebrate Your Next Victory – Mumm The Party Usain Bolt

Pop -Let’s celebrate your Next Victory with GH MUMM

High-End Champagne Maison Mumm, one of the largest Champagne producers, currently ranked 4th globally based on volume of bottles sold, is releasing a new edgy video, in which its new honorific CEO Usain Bolt passes on his personal tips for coming out a winner. Usain gets into the party vibe with a virtuoso dancing display.

Ever since its foundation, Maison Mumm has been a proud partner for daring pioneers who push back the limits. Mumm’s distinctive bottle is the ultimate expression of victory celebrations and a tribute to the achievements of sportsmen everywhere.

Usain Bolt is proving that his awesome talents go a lot further than simply being the fastest man on the planet. “Installed as Mumm’s Chief Entertainment Officer for the past year, Usain has been inspiring the world with his positive mindset by creating daring celebrations with a distinctive Mumm touch. This bold new production shows him revealing an unexpectedly intimate side, in a series of slickly choreographed routines worthy of a professional dancer,” said the high-end champagne maison based in Reims in northern France.

The film – directed by Luis Cervero (having worked for Pharell Williams, Justice, etc.) – features the athlete and the former Jamaican Miss Universe contestant Yendi Philipps in an up-to-the-minute expression of Maison Mumm’s signature values of Dare. Win. Celebrate.

Let’s celebrate your Next Victory

It opens with an elegantly dressed Usain arriving at a hip nightclub in the dead of night. After getting the party started on the dance-floor, Usain takes center-stage for a high-energy dance duet. An athletically choreographed act provides him with an opportunity to strip off his clothes before hitting the starting blocks in his racing gear. “That’s when we realize that Usain has actually been celebrating his victory before even running the race!” commented G. H. Mumm & Cie.

For the first time ever, the video shows an elite athlete raising the curtain on the secrets to his success. Usain Bolt radiates a winning attitude before even hitting the starting blocks, and his personal method defies convention: “Don’t win to celebrate, celebrate to win.” That message establishes Mumm as a Maison with a strong point of view and a mindset focused on panache and positive thinking: in short, a true icon of victory and celebration.

Pop -Let’s celebrate your Next Victory

Photographs: G. H. Mumm

The final ten Fantasy Gifts for 2018

Take a look at this year’s selection of spectacular and unique holiday gifts. These gifts will exceed expectations through exceptional experiences and one-of-a-kind objects that only an iconic luxury department store can curate. First published in 1926 as a 16-page booklet, the Neiman Marcus Christmas Book was initially intended as a Christmas card to the … Read more

The Cognac Pearls XO Fine Champagne

Cognac de Luze innovates with a new delicacy dedicated to the gastronomic and bar tending world: The Cognac Pearls XO Fine Champagne. Pearls don’t lie on the seashore. If you want one, you must dive for it …in the cellars of Cognac De Luze. This delicacy from family Boinaud will please everyone who is looking … Read more