Curated Brand Activation at America’s Preeminent Art Fair Promotes Global Real Estate Portfolio to 76,000 Fair Attendees from 76 Countries.
The worlds of art and luxury real estate are coming together in an unprecedented partnership as Sotheby’s International Realty joins forces with Art Basel Miami Beach. This multi-year collaboration is set to redefine the convergence of modern and contemporary art and architecture, creating a unique experience that promises to leave an indelible mark on both industries.
Art Basel Miami Beach, renowned as one of the most prestigious art fairs in the world, attracts a global audience of art enthusiasts and collectors. With its 2023 edition, it will host an extraordinary brand activation curated by Sotheby’s International Realty. This activation aims to promote the global real estate portfolio of Sotheby’s to the 76,000 fair attendees hailing from 76 countries, making it a landmark event for the art and luxury real estate segments alike.
Brad Nelson, Chief Marketing Officer of Sotheby’s International Realty, expressed his enthusiasm for this groundbreaking partnership, stating, “Sotheby’s International Realty is proud to support Art Basel Miami Beach. We value our client relationships with collectors of both art and trophy properties and look forward to introducing our brand at the prestigious affair.” It’s clear that this collaboration is more than just a marketing opportunity; it’s a celebration of the artistic and architectural masterpieces that shape the world of luxury.
During Art Basel Miami Beach, Sotheby’s International Realty will present an exclusive selection of the world’s finest homes, artfully curated in a dedicated space reserved for Art Basel’s high-net-worth VIP guests. This platform celebrates the art of architecture, showcasing how real estate can be a work of art in its own right. It’s an invitation for attendees to explore not only the beauty of art but also the luxury and craftsmanship inherent in exquisite living spaces.
“In addition to generating exposure for our current portfolio of homes for sale to Art Basel’s premier audience, we look forward to offering our most loyal clients money-cannot-buy access at the most important annual gathering of the art world in the Americas,” added Nelson. This partnership is about more than just aesthetics; it’s about providing unique experiences and unparalleled access to those who appreciate the finer things in life.
Sotheby’s International Realty joins a prestigious roster of partners for Art Basel Miami Beach, including UBS, Audemars Piguet, NetJets, and Saint Laurent, among others. This affiliation underscores the brand’s commitment to excellence and its dedication to fostering connections between the worlds of art and real estate.
Art Basel, founded in 1970, has grown to become a global platform for Modern and contemporary art, with events in Basel, Miami Beach, Hong Kong, and Paris. Each edition of Art Basel is uniquely defined by its host city and region, featuring galleries, artworks, and programming that reflect the local culture and art scene. Over the years, Art Basel has expanded its influence through digital platforms and initiatives, such as The Art Basel and UBS Global Art Market Report and Intersections: The Art Basel Podcast, making it an even more significant cultural force.