The Macallan is combining knowledge of whisky making with Roca brothers’ creative culinary expertise. The result – a single malt that challenges expectations. After 40 years at The Macallan, Bob Dalgarno knows a thing or two about our whisky. Each year, a special selection of oak casks is hand-picked to craft a new Edition, co-created … Read more
Lonely at the top? Not if you Win the Right Way. Chivas Regal luxury whisky has launched Chivas Regal Ultis, the first blended malt Scotch whisky from the House of Chivas. Since 1909, only five men have ever mastered the iconic Chivas Regal house style. This new Chivas Regal Ultis is a tribute to the … Read more
Jennifer Le Nechet has been crowned the world’s best bartender at the global cocktail competition WORLD CLASS Bartender of the Year 2016 in Miami. Inspiring people to drink better and appreciate great drinks in the same way they appreciate great food, the creative competition is raising the role of the bartender to be on a par … Read more
How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
They say all good things come in threes. The Macallan released not one, but two stunning new whiskies, Reflexion and No.6. Wood sits at the very heart of what Macallan does. The Macallan 1824 Masters Series is increasing in scarcity and rarity through each expression. Reflexion And No.6, the latest addition in the exclusive luxury … Read more
The annual Viareggio Gathering of Historic Sailboats returns to Viareggio for its 12th edition. On October 13 ‐ 16, 2016 the quays of the Club Nautico Versilia in the Tuscan city of Viareggio will host the most important end‐of‐season, last chance before winter sets in, regatta and gathering of vintage and classic sailboats. “These are … Read more