Chao Tai Fook Tops L2’s Digital IQ Index: China – Watches & Jewelry Supplement; Cartier, Swarovski Round Out Top 3 With 70 percent of Chinese luxury consumers beginning their purchase online, digital is the tip pf the purchase spear in China. However, many Watch & Jewelry brands have adapted their marketing efforts to the needs … Read more
Every year at the occasion of the Salon International de la Haute Horlogerie (SIHH), Digital Luxury Group unveils the results of the Haute Horlogerie category (18 brands) of the WorldWatchReport, a barometer of digital intelligence for watch marketing. The WorldWatchReport tracks the performance of 40 luxury watch brands across 20 markets, based on millions of … Read more
Chinese interest for luxury watches is growing. The big players get bigger Chinese consumers are becoming more educated and sophisticated A near 40% increase in searches shows that the interest for luxury watches in China remains strong despite a macroeconomic slowdown, according to the “World Luxury Index China: Watches” study launched by Digital Luxury … Read more
You are an Art Expert, you are in the Board of The Art Show Cannes/Marrakech-AVIFF. Can you tell more about this? The Art Show Cannes/Marrakech is a private Contemporary Art Event, entirely devoted to contemporary photography and video art and is set in a privileged place in the period of the Cannes and Marrakech Film Festivals … Read more
Route de l’Horlogerie – Genève: an overview of the Swiss watchmaking panorama Geneva’s watchmaking history can be discovered through a unique Geneva Watch Tour. Punctuated by around 50 monobrand boutiques and as many multibrand retailers, the itinerary winds its way through Geneva’s iconic quarters: the area near the station and the Tourist Office to begin … Read more
Converting women to grandes complications $21 billion Swiss watchmaking industry intends to transform the neglected female market into a lucrative customer base. From a market mostly dominated by simple quartz watches under $1,100, Swiss watchmakers at the Baselworld fair said they were now taking pains to design new collections of mechanical watches for women, especially … Read more