Search Results for: luxury market

Mercedes-Benz is entering the market for luxury serviced apartments

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Mercedes-Benz Living @Fraser residence. Mercedes-Benz is looking to translate its expertise in cutting-edge design and innovative technologies to the serviced apartment sector. The premium automotive brand is entering the market for premium business apartments in collaboration with the Frasers Hospitality Group, a leading international provider of luxury serviced apartments. From Autumn 2015, as part of … Read more

Shanghai in slow lane as market crash accelerates slump in luxury car sales

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Little interest in showrooms as deep discounts fail to drive in customers

Four implications of the shift in luxury consumer behaviours in emerging markets. The next decade of luxury

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The next 10 years in Wealth & Luxury. Where wealth is generated, spent and saved will shift. In the next 10 years, the way wealth is used by the newly wealthy will adapt and change in emerging markets. The rise in discernment among the world’s wealthy will not only affect the brands they buy, but … Read more

The Caribbean luxury real estate market – an investment opportunity for UHNW, says report

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Focus on the Caribbean. The Caribbean is an exciting and dynamic region that provides an attractive investment opportunity for UHNW individuals. The Caribbean ultra high net worth (UHNW) population increased by 2.1% last year on the strength of a resurgent regional economy and attractive luxury real estate property markets, which saw sales rising by over 11% globally, … Read more

What does the rise of digital marketing mean for luxury brands?

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As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?

Six must dos for successful luxury goods marketing

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From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand