As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?
From startups taking on giants to mobilising revenue-generating processes, our panel predicts the talking points for next year
From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand
As the global luxury goods market experiences a slowdown, two iconic British fashion brands are coping with the pinch in different ways
The ancient Chinese philosophy is experiencing a renaissance as big corporations use its principles in the digital space
Social media offer companies new ways of interacting with their customers, but few have got to grips with it. Tim Anderson reports as experts debate the future of digital marketing and how firms can maximise its use