Mercedes-Benz is entering the market for luxury serviced apartments

Mercedes-Benz Living @Fraser residence.

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Mercedes-Benz is looking to translate its expertise in cutting-edge design and innovative technologies to the serviced apartment sector.

The premium automotive brand is entering the market for premium business apartments in collaboration with the Frasers Hospitality Group, a leading international provider of luxury serviced apartments. From Autumn 2015, as part of a pilot project entitled ‘Mercedes-Benz Living @ Fraser‘, visitors to London will be able to book six serviced apartments that have been designed by Mercedes-Benz Style.

Inspired by the interiors of the company’s current vehicle range, the team at Mercedes-Benz Style designed the appointments of the 50 to 100m² apartments together with experts in hospitality decor.

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“More and more people are permanently on the move. They live and work in unfamiliar cities where they are looking for a ‘home away from home’ and a sense of security,” said Wilfried Steffen, head of the Business Innovation department. “That’s exactly what we want to offer them – and at the very highest level and with the perfection and quality that you’d expect from Mercedes-Benz.”

“As in our vehicles we have combined sensual surfaces and clean lines with intelligent high-tech functionality in order to create a perfectly conceived world of modern luxury that promotes wellbeing and relaxation,” explains Gorden Wagener, head of Design at Daimler AG.

The six London apartments, which are located in Kensington, have around 100 square metres of space that includes a
generously proportioned living and dining area, a fully fitted kitchen and two bedrooms. The nine apartments in
Singapore will have around 50 square metres of living space.

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The choice of furniture and accessories as well as the varying colour and lighting concepts clearly bear the signature of the Mercedes-Benz Style designers. Furniture elements that would typically be separate instead form a seamless whole, creating new, self-contained spaces. Contrasts are used intentionally to create visual interest, while a blend of free-form shapes and geometry produce an aesthetically accomplished composition. This is exemplified by the ‘Black Magic Wall’. This media wall with integrated smart TV and high-gloss black finish has a cool technical appearance that creates an intentional contrast to the historical Kensington Street in which the apartments are located. It blends seamlessly into the beautifully designed sideboard, above which there is a sculptural element reminiscent of the feature line of a car.

Above the dining table is a sparkling Chandelier with crystals from Swarovski designed specially for the apartments. Its crystals are reflected in the glass of the table top in the shape of a curved S – for Swarovski or S-Class.

The exclusive Burmester sound system adds an additional highlight to the living and dining area. It combines significant design features with exquisite listening pleasure. The signature of the Mercedes-Benz designers can also be found in the sleeping area. The bed’s headboard appears to flow seamlessly into the silver bedside tables and carpet. The base is set in slightly from the frame, making the bed look like it’s floating. Ambient lighting and an integrated lamp at the end of the bed ensure an optimum level of illumination.

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