A sneak-peak at the meticulous fabrication of the Palme d’or trophy

18 films will compete for the prestigious Palme D’Or at this year’s Cannes Film Festival in France. The Palme d’Or, one of the world’s most coveted trophies, is made in Geneva in the ateliers of the Chopard’s luxury Maisons. By combining “Fairmined” gold and the world of cinema, Chopard introduces sustainable luxury and highlights the … Read more

From red carpet to real life: how to rock the naked dress trend

Once upon a time, formalwear meant a structured, demure gown with colour-matched accessories and a slicked back hairdo. Nowadays, no matter how stuffy or fancy the event is, the rules are pretty much non-existent – as the red carpet’s latest naked dress trend clearly shows. We may have been taught that too much skin is … Read more

Athleisure and Luxury Apparel. What’s next

Luxury and Wellness Redefine the Future of Fashion, Says Euromonitor in the 2017 report “The Future Direction of Athleisure and Luxury Apparel.” So, What’s next for athleisure and how luxury is stepping it  up. The fashion for wearing fitness apparel away from the gym was well and truly cemented in the mainstream fashion retail and … Read more

Lexus’ 28th Century Spacecraft SKYJET

Hurtling through space and time in the 28th century. Lexus unveils Skyjet – a single-seat pursuit craft for Valerian and the City of a Thousand Planets. Let’s look to the future to improve the present. Actor Dane DeHaan stars in Luc Besson’s VALERIAN AND THE CITY OF A THOUSAND PLANETS. He drives a 28th Century … Read more

Converse: From the Courts to the Stars

When it comes to fashion, history often has a way of turning an ugly duckling into a swan. Brands that were once considered ‘alternative’ or ‘budget’ often have a way of becoming sought after items thanks to a few twists of fate. One brand that’s seemingly risen through the fashion ranks over the years is … Read more

Influencer marketing for luxury brands. How to run a successful influencer marketing campaign

Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more