Pat McGrapth Partners With Google To Merge Beauty With Google’s AR Technology.
@Pat McGrapth Partners With Google To Merge Beauty With Google’s AR Technology.
In a delightful fusion of art, beauty, and cutting-edge technology, Pat McGrath Labs and Google have joined forces to create a captivating augmented reality pop-up experience. This exciting event, aptly named “THE ARt OF BEAUTY,” is set to open its doors to the public from October 20 to 22, promising to redefine the way we shop for cosmetics and offering an exclusive glimpse into the enchanting world of Pat McGrath through the lens of Google’s augmented reality tools.
A Three-Day Beauty Extravaganza: “THE ARt OF BEAUTY” is poised to be a three-day affair that beckons beauty enthusiasts, makeup aficionados, and technology connoisseurs alike. At this virtual wonderland, visitors will have the opportunity to virtually try on PAT McGRATH LABS’ signature lip products and mesmerizing Mothership eyeshadow palettes. This unique AR experience allows guests to explore and experiment with an extensive range of beauty shades, and, most importantly, make informed purchase decisions from the comfort of a digital mirror.
Shop, Glam, and Giveaways: The event isn’t limited to virtual try-ons alone. Pat McGrath Labs has curated an array of captivating experiences for attendees. You can indulge in a guilt-free shopping spree, book personalized makeup sessions with official PAT McGRATH LABS makeup artists and showteam members, and even relish in exciting product giveaways. It’s a beauty lover’s dream come true.
Google’s AR Beauty Technology: Google’s AR Beauty tool, which took its inaugural bow in 2020, has been revolutionizing the way we shop for beauty products online. This innovative tool empowers customers to virtually try on thousands of eyeshadow, lipstick, and foundation shades from numerous renowned brands. Now, this remarkable technology includes PAT McGRATH LABS, offering shoppers the chance to explore the brand’s inclusive product range, complementing a diverse array of skin tones.
Enhancing the Beauty Shopping Experience: Stephanie Horton, Senior Director of Commerce Marketing at Google, emphasizes the transformative power of AR technology in the realm of beauty. “AR is an incredibly helpful technology for online beauty shoppers of all skin tones and ethnicities because it allows them to envision what a beauty shade looks like on them, or on a model who resonates with them, all before they buy,” she explains. With PAT McGRATH LABS joining the AR Beauty tool, an even broader audience will have access to a diverse spectrum of beauty products right at their fingertips.
Pat McGrath’s Vision: Dame Pat McGrath, the visionary founder of PAT McGRATH LABS, shares her excitement about this pioneering collaboration with Google. “I am thrilled to partner with Google to launch this immersive experience, a step inside the world of PAT McGRATH LABS, and have my products available through Google’s AR try-on,” she expresses. “When it comes to makeup, I always say, ‘use without caution,’ and now you can shop without caution, too. This pop-up will give people unprecedented access behind the scenes of PAT McGRATH LABS—I can’t wait for everyone to experience it!” Dame Pat McGrath’s commitment to creativity, innovation, and accessibility shines through this remarkable endeavor.
@Shop with Google and @PAT McGRATH LABS announced they’re hosting an augmented reality pop-up experience that will integrate PAT McGRATH LABS with Google’s AR technology. The event, entitled “THE ARt OF BEAUTY” will be open to the public Oct. 20-22, and is designed to educate guests on new ways to shop for beauty products and get a glimpse into the world of Pat McGrath using Google’s AR tools.
