H. Moser & Cie Genesis Is Pioneering All-In-One Web 3.0 Experience. Here’s how it works.

If you are going to challenge the status quo, you need to surround yourself with the best. That’s why Deloitte Consulting Switzerland has mobilized key technological and industry leaders to empower H. Moser & Cie. to reimagine the future of luxury watches.

@H. Moser & Cie Moser Genesis Watch

The result is a complete ecosystem that offers blockchain product authentication, exclusive privileges enabled by digital assets ownership, and a metaverse space that showcases the manufacture’s products in an immersive space. By using new technologies, H. Moser & Cie. is redefining the customer experience for the future.

This avant-garde timepiece known as 01100111 01100101 01101110 01100101 01110011 01101001 01110011 in binary code – is the first in a series of three creations yet to be revealed. It marks the opening chapter in the watchmaking triptych. The first of three bold steps into the realm of Web 3.0. The Endeavour Centre Seconds Genesis comes in a limited edition of 50. The owners will have priority access to the upcoming two timepieces. This is just the beginning.


This holistic experience brings together physical, digital, and virtual dimensions. You can easily connect to the application using your phone and the Genesis watch. The application then takes you into the digital and virtual worlds. Here, you can access your VIP keypass and digital assets. You can also enter the metaverse to discover the history of the brand and the manufacture, and meet the Moser team in a new dimension.

@H. Moser & Cie Moser Genesis Watch

Here’s how it works.

The limited edition concept piece combines physical watchmaking expertise with the digital and virtual worlds. All you have to do is scan the unique QR code on the sapphire glass using your phone. This is your gateway to the application.

Get your VIP keypass to the H. Moser & Cie. universe and NFT art. Enjoy exclusive digital artworks, like a short ‘time capsule’ video documenting the birth of the actual watch and the master watchmaker behind it, ultimately sealing on the blockchain the moment each watch has completed production.

In this metaverse space, you can discover the history of the manufacture and meet the Moser team. It is designed to enable its customers and its community to enjoy an unprecedented virtual experience.

The app ensures complete traceability and transparency, from certification to warranty and insurance, as well as further customer services. It’s the entry point to exploring a new Moser environment.

Digital artworks and VIP keypass are stored in the wallet, as well as the related insurance and protection tokens.

A unique QR code is engraved inside the sapphire glass. Once captured through the application, it gives you access to the full Web 3.0. experience. From authenticating the ownership of the timepiece to enjoying exclusive digital assets.

Bezel and crown come in 3D-printed titanium. The pixelated, tridimensional visual effect plays with the aesthetics of the virtual world. Perfectly elegant in sync with the microblasted steel case.

@H. Moser & Cie Moser Genesis Watch