Guerlain Boosts Production and Thwarts Counterfeits with Innovative Solutions

Sidel Helps Guerlain Expand Production Capacity and Prevent Luxury Goods Counterfeiting.

@Sidel Helps @Guerlain Expand Production Capacity and Prevent Luxury Goods Counterfeiting.

Guerlain, one of France’s oldest perfume and cosmetics houses, is using the latest end of line and traceability technologies from Sidel to fight counterfeiting. Sidel’s combi packing/palletising solution for bottles in cartons is also delivering product care and compactness on Guerlain’s new line for advanced skincare.

The solution is now in place at Guerlain’s main production site near Chartres, France. Guerlain is a subsidiary of luxury goods house LVMH and this facility, known as La Ruche (the beehive) is at the heart of France’s ‘cosmetics valley.’

Guerlain, a renowned French perfume and cosmetics brand, has teamed up with Sidel to enhance their production capacity and prevent luxury products counterfeiting. Sidel has introduced advanced end-of-line and traceability technologies, including combi packing and palletizing solutions, which also ensure product care and compactness for Guerlain’s new skincare line. This innovative solution has been installed at Guerlain’s main production site near Chartres, France, where the brand’s subsidiary, LVMH, operates. Sidel’s robotic case packers, palletizers, and combi solutions have already been widely adopted by many other luxury brands, as well as the Champagne, cognac, and pharmaceutical industries for their high efficiency, product care, and traceability capabilities.

According to Aurélien Bernier, the Investment Capacity Project Manager at Guerlain, Sidel has embedded all the necessary aspects of product labelling, control, and rejection to meet their specific traceability needs. Sidel’s combi solution can handle up to 60 cartons of skincare products bottles per minute in four formats, while each carton, case, and pallet is tagged using bar codes and labels. These tags are read, recorded, and aggregated into Guerlain’s central database, ensuring complete product origin and characteristics. Guerlain can use this database to identify and remove counterfeit products and prevent distribution of products in the wrong marketplace.

Sidel’s end-of-line equipment generates over 4,000 information exchanges per pallet to control the quality process, while keeping a high level of machine availability and efficiency with error margins of less than 1% per production order. In this high added-value industry, product care and integrity is of utmost importance. Sidel has ensured complete protection for cartons from infeed, batch collation, and case packing using adapted belt and guides fitted with a protective felt covering to minimize abrasion and frictions.

Aurélien further stated that Sidel’s reputation for high traceability levels, along with their ability to tailor and fine-tune automation to meet their specific requirements, has impressed Guerlain. Sidel has also adapted their machine automation and communication protocols to Guerlain’s IT and central database set-up, which is used across all LVMH Group perfume and cosmetics facilities.