In 2024, upscale globetrotters are rewriting the travel narrative. With a commitment to exploration, celebration, environmental stewardship, intimate cruising, and ease of travel, these trends are not just a reflection of individual preferences but a collective mindset seeking the extraordinary.
The Luxe Report identified five key trends upscale globetrotters are embracing in 2024.
As the world gears up for a year of exploration, adventure, and celebration, upscale globetrotters are setting the tone for 2024 with a zest for the extraordinary. The recently unveiled 2024 Virtuoso Luxe Report has lifted the curtain on the travel preferences of the elite, showcasing five key trends that are captivating the imaginations of those seeking the pinnacle of luxury and experiential travel.
1. New Frontiers:
In a world where familiarity often breeds contentment, upscale globetrotters are breaking away from the beaten path. While the allure of European classics persists, there’s a palpable excitement for uncharted territories. The desire to explore dream destinations, uncover under-the-radar gems, or be the “first” to grace a locale is propelling luxury travelers towards the unexplored. The cultural richness of resurging travel must-sees, such as Japan, is captivating those yearning for a departure from the ordinary.
2. The Party Continues:
Post-pandemic revelry takes center stage as celebration travel claims its spot among the top trends for 2024. Upscale globetrotters are committed to sharing life’s milestones with loved ones, turning travel into a canvas for creating memories. Immediate family getaways and multigenerational travels are on the rise, turning trips into shared experiences that transcend mere destinations.
3. Honoring the Earth:
A heightened awareness of the fragility of our planet is steering travelers towards eco-conscious adventures. Virtuoso advisors reveal that clients are pushing geographical boundaries to witness nature in its pristine form, driven by a fear that it may diminish or become inaccessible. Destinations like Greece, Morocco, and Hawaii are top-of-mind, chosen not just for their beauty but as a means to support regions recently impacted by disaster while respecting their recovery.
4. Small Ships, Big Possibilities:
The era of grand, bustling cruises is giving way to a preference for intimacy. Small-vessel cruising is on the rise, with river cruises leading the charge. The allure lies in the casual atmosphere, proximity to major cities, and diverse itineraries. The Danube River, Mekong River, and the Nile are popular choices. Adventure cruising is also gaining momentum, offering access to places like Antarctica, the leading adventure destination of 2024. Yacht charters are experiencing a surge, providing privacy, flexibility, and a personalized experience.
5. At Ease:
As luxury travelers seek to maximize comfort and minimize uncertainties, the demand for custom trips made easy is on the rise. From exclusive-use experiences to booking half-days at hotels tailored to their needs, today’s globetrotters want a seamless journey. The increased motivation for using professional travel advisors highlights the desire to leave nothing to chance, simplifying bookings and enhancing the overall travel experience.