European Union to focus on fashion and high-end industry

In the new EU Industrial Policy strategy, published on 10 October, the European Union announces its intention to focus on creative industries, such as the European fashion, high-end, and luxury industry. “Given their economic significance, it is important to ensure that adequate policies are in place at EU level that take into account these business … Read more

Lancôme’s 3rd edition of Génifique Day

Lancôme Celebrates Wellness on October 19th to Support St. Jude Children’s Research Hospital Génifique Day: $7 of every purchase benefits research and treatment of childhood diseases During the month of October, Lancôme, world’s largest luxury beauty brand, donates $7 from the in-store or online sale of every bottle of select Génifique products to St. Jude, … Read more

Sisley’s iconic Eau du Soir limited edition

Sisley’s iconic scent Eau du Soir will have a new special edition limited to 8,000 flacons around the globe. Available in November for €195 (100ml spray), the new exclusive version of luxury French chypre fragrance is opened by a cocktail of mandarin and grapefruit, followed by an infustion of rose and jasmine. The olphactory recipe … Read more

Where? Why? Mystery? Brad Pitt‘s campaign for Chanel No. 5

Where? Why? Mystery? Brad Pitt for Chanel ad campaign. Teasers. How a revolutionary scent created in 1921 continues to be the best-selling and most famous fragrance in the world? For the first time, CHANEL tells its story online on Inside-Chanel.com. The chapter no 1 of Chanel’s history and the legend of N°5 is told also … Read more

Osiao, Estee Lauder’s luxury skin care line developed in Asia, for the Asian woman

 Osiao: “Skin that reflects light is the truest beauty”   Knowing that Eastern philosophy and Western science can be complementary in other fields, Estee Lauder applied the thinking to skin care and the pursuit of skin radiance. The culmination of years of pioneering innovation is Osiao, “a new brand developed for the unique needs of … Read more

Inside Chanel: French luxury maison opens digital archives

The story of Chanel is told online   Chanel opens its digital archives to capture the essence of the luxury house. “Inside Chanel” (www.inside- chanel.com) platform will reveal the insider story of the French luxury maison through a timeline of events and a series of original short films. One can own N°5…and yet still yearn … Read more