luxury strategy

European Union to focus on fashion and high-end industry

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In the new EU Industrial Policy strategy, published on 10 October, the European Union announces its intention to focus on creative industries, such as the European fashion, high-end, and luxury industry. “Given their economic significance, it is important to ensure that adequate policies are in place at EU level that take into account these business … Read more

Speaking about luxury with Philippe Mihailovich – Luxury Brand Architect

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“The creation of luxury goods has always been about giving more, giving the best that man can make. Without a generous spirit and pride in our work, we cannot produce true luxury.” A Luxury Brand Architect creates strong brands that sell themselves. Most of projects include the creation, strategic planning, development, brand stretching, franchising or restoration … Read more