When one tequila house sells you sculpture and the other sells you the truth, which one is the real flex? Two of the biggest names in agave spirits made headlines the same week, and — deliciously — they went in opposite directions. One is selling you art. The other is selling you honesty. Welcome to … Read more
Onitsuka Tiger and Versace have finally pressed “play” on their first joint footwear project, unveiling the Onitsuka Tiger x Versace collaboration shoes this spring—eight months after their debut appearance on the Versace run‑walk of Milan’s Spring/Summer 2026 show. For a luxury‑leaning audience that still flinches at the words “streetwear collab,” this is one of the … Read more
In the world of high fashion, a store opening is rarely just about square footage. But when Celine secures the most coveted corner in Milan—the intersection of Via Montenapoleone and Via Sant’Andrea—it’s a signal that the brand isn’t just participating in the luxury market; it’s aiming to lead it. Spanning 600 square meters over two … Read more
In the rarified air of high-end hospitality, certain announcements feel like a standard corporate handshake, while others signal a tectonic shift in the landscape. The news that Yotam Ottolenghi will anchor the transformation of Amsterdam’s iconic Conservatorium into the Mandarin Oriental Conservatorium in early 2026 is decidedly the latter. As a luxury lifestyle magazine with … Read more
The unanimous inscription of “Italian cooking, between sustainability and biocultural diversity” onto UNESCO’s Intangible Cultural Heritage of Humanity list is more than a diplomatic triumph; it is a seismic cultural and economic event. For the premium and luxury industry, this recognition is the conferral of a Golden Halo, transforming an already formidable culinary powerhouse into … Read more
The latest Bain & Altagamma Luxury Goods Worldwide Market Study offers a narrative far more nuanced than simple resilience. It describes a luxury ecosystem undergoing a profound, almost “tectonic shift,” where the very definition of status is changing. After a post-pandemic shopping spree fuelled by saved capital, consumers are now pivoting from conspicuous consumption—the acquisition … Read more